Enya Daniela Suarez Lee

Designed the visual identity and Brand Book (defining voice, values, and graphic guidelines); Directed creative teams, ensuring visual consistency across all channels and materials; Managed end-to-end design for new product launches (primary packaging, labeling, material selection, and secondary packaging); Supervised printing suppliers to ensure color fidelity and premium finishes; Created POP materials for major retailers; Executed 360° marketing campaigns for brand positioning and engagement; Launched the brand’s e-commerce platform.

Adapted visual assets for global brands (Murad and Nuxe) for the Mexican market; Designed and executed window displays and POP materials for department stores and retail, following luxury international standards; Developed creative concepts and 3D renders for brand events and activations; Conceptualized the graphic identity for each brand at Trade Marketing events; Designed visuals for the brand image relaunch and official website.

Performed competitor analysis and monthly KPI tracking to implement continuous improvements; Developed creative BTL campaigns with a direct impact on regional sales growth; Coordinated point-of-sale activities and supervised the correct use of brand elements; Participated in the monitoring and measurement of Trade Marketing activities to optimize brand presence; Collaborated on the creation of educational materials and coordinated objectives with operational areas; Supervised the correct use of brand graphic elements with external creative agencies.