Available to hire
I’m Marta Soriano, a Madrid-based designer and communications professional blending graphic design, UX/UI, and art-market expertise. I run La Otra Galería, an online contemporary art gallery, and have led branding, web design, CMS management, and marketing campaigns for creators, galleries, and clients across Europe. I am passionate about translating complex briefs into visually engaging digital products and stories, collaborating with technical teams, and building strong client relationships. I thrive in international spaces, value clear communication, and enjoy shaping compelling visual identities for art, design, and innovation projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
French
Intermediate
Work Experience
Founder/Owner at Laotragaleria.com
October 1, 2021 - PresentContemporary online art gallery; sells art and related services, organizes exhibitions and art fairs; manages client, artist and collector relationships; handles graphic/web design and CMS management (Shopify, Wordpress); oversees social media and communications.
Public relations at Laotragaleria
January 1, 2022 - December 31, 2022Recruit/deal with national/international galleries and artists for participation in ARCO/Beep Art Award.
Communication Specialist at Laotragaleria
May 1, 2019 - May 1, 2020Deal with clients, galleries, collectors, artists, and art fairs. UX design for art market software. Coordination with technical team for digital product development. Designing online/offline marketing campaigns. CMS management (WordPress, Squarespace). Corporate web design.
UX/UI Designer at Airbus project (aerospace client)
May 1, 2018 - July 1, 2018UX/UI design, digital product design; copywriting. Working with agile framework, SCRUM. Direct engagement with the client at Airbus headquarters in Getafe, Madrid.
Argo Work Scholarship Program – Creative/Graphic Designer at Argo (London)
March 1, 2009 - September 1, 2009Develop and design concepts; graphic & web design; illustration; internship under Argo Work Scholarship program.
Online/Graphic Art Director
September 1, 2010 - June 1, 2011Create and execute concepts based on project briefs; web & graphic design; online advertising; 360º campaigns.
Creative, Graphic Designer
April 1, 2010 - July 1, 2010Create, and execute concepts based on project briefs; liaise with clients; Copywriting; Web & graphic design.
Art Director, Graphic Designer
November 1, 2006 - October 1, 2008Graphic design, art direction, copywriting, illustration. Deal with clients, suppliers, stakeholders. Execute concepts based on project briefs from concept through production.
Creative, Graphic Designer
June 1, 2005 - October 1, 2006Graphic design and artwork production, mainly material for direct marketing, trade marketing and advertising.
Junior Online Art Director
June 1, 2004 - June 1, 2005Develop and execute concepts for online advertising, emailings, banners, microsites, websites.
Founder/Owner at La Otra Galeria (laotragaleria.com)
October 21, 2021 - PresentContemporary online art gallery; sells art and services; organizes exhibitions/art fairs; manages graphic/web design, CMS (Shopify, Wordpress); social media and communications.
Public relations at ARCO/Beep Art Award
January 1, 2022 - December 31, 2022Recruit/deal with national/international galleries/artists for participation in ARCO/Beep Art Award.
Communication specialist at Self-employed / Freelance
May 1, 2019 - May 1, 2020Deal with clients, galleries, collectors, artists, art fairs; UX design for art market software; coordination of marketing campaigns; CMS management (WordPress, Squarespace); corporate web design.
UX · UI designer at Airbus (Getafe)
May 1, 2018 - July 1, 2018UX/UI design, digital product design; copywriting; agile framework, scrum; direct client liaison at Airbus Getafe.
Creative, graphic/web designer
April 1, 2010 - July 1, 2010Create and execute concepts based on project briefs; client liaison; copywriting; web & graphic design.
Creative, graphic designer at Argo work scholarship program
March 1, 2009 - September 1, 2009Develop and design concepts; graphic & web design; illustration.
Education
Master's degree in Art Market and management of related companies at Madrid
February 1, 2017 - May 1, 2017UX/UI Bootcamp at Madrid
January 1, 2015 - October 1, 2015Postgraduate: One Year of Illustration & Visual Communication at Madrid
May 1, 2011 - June 1, 2011Postgraduate course: User Experience, Web Design, Digital Product Design, UX-UI, Information Architecture at London
June 1, 2009 - February 2, 2026Summer course: Exploring Illustration & Storytelling at Madrid
October 1, 2007 - April 1, 2008Master's degree in Advertising Art Direction at Madrid
January 1, 2003 - June 1, 2003Postgraduate course: Designing/Selling for Companies at Madrid
October 1, 1998 - June 1, 2004Bachelor's degree in Advertising and Public Relations at Madrid, London, Finland
January 1, 2005 - February 2, 2026Qualifications
Project Management Certificate
January 11, 2030 - February 2, 2026Project Management Certificate
January 11, 2030 - February 2, 2026Master's degree in Art Market and management of related companies
February 1, 2017 - May 1, 2017UX/UI Bootcamp
January 1, 2015 - October 1, 2015Postgraduate: One Year of Illustration & Visual Communication
May 1, 2011 - June 1, 2011Postgraduate course: User Experience, Web Design, Digital Product Design, UX-UI, Information Architecture
June 1, 2009 - February 2, 2026Summer course: Exploring Illustration & Storytelling
October 1, 2007 - April 1, 2008Master's degree in Advertising Art Direction
January 1, 2003 - June 1, 2003Postgraduate course: Designing/Selling for Companies
October 1, 1998 - June 1, 2004Bachelor's degree in Advertising and Public Relations
January 1, 2005 - February 2, 2026Project Management Certificate
October 1, 2018 - December 1, 2019Master's degree in Art Market and management of related companies
February 1, 2017 - May 1, 2017UX/UI Bootcamp
January 1, 2015 - October 1, 2015Postgraduate: One Year of illustration & visual communication
May 1, 2011 - June 1, 2011Postgraduate course: user experience, web design, digital product design, UX-UI, information architecture
June 1, 2009 - February 2, 2026Summer course: exploring illustration & storytelling
October 1, 2007 - April 1, 2008Master's degree in advertising art direction
January 1, 2003 - June 1, 2003Postgraduate course: designing/selling for companies
October 1, 1998 - June 1, 2004Bachelor's degree in Advertising and Public Relations
January 1, 2005 - February 2, 2026Project Management Certificate
October 1, 2018 - December 1, 2019Industry Experience
Education, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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