I am a Digital Marketing & Social Media Executive with 4+ years of experience delivering measurable growth across retail and agency environments. I have proven expertise in content strategy, performance marketing, analytics, and audience engagement. I am commercially aware, data-driven, and experienced working in fast-paced Irish retail and service-led businesses globally. I thrive in collaborative, cross-functional teams and love turning data into actionable campaigns that resonate with audiences and drive results. My hands-on approach spans content creation, campaign optimization, and stakeholder reporting, with a relentless focus on ROI and growth.

Alifiya Kanchwala

I am a Digital Marketing & Social Media Executive with 4+ years of experience delivering measurable growth across retail and agency environments. I have proven expertise in content strategy, performance marketing, analytics, and audience engagement. I am commercially aware, data-driven, and experienced working in fast-paced Irish retail and service-led businesses globally. I thrive in collaborative, cross-functional teams and love turning data into actionable campaigns that resonate with audiences and drive results. My hands-on approach spans content creation, campaign optimization, and stakeholder reporting, with a relentless focus on ROI and growth.

Available to hire

I am a Digital Marketing & Social Media Executive with 4+ years of experience delivering measurable growth across retail and agency environments. I have proven expertise in content strategy, performance marketing, analytics, and audience engagement. I am commercially aware, data-driven, and experienced working in fast-paced Irish retail and service-led businesses globally.

I thrive in collaborative, cross-functional teams and love turning data into actionable campaigns that resonate with audiences and drive results. My hands-on approach spans content creation, campaign optimization, and stakeholder reporting, with a relentless focus on ROI and growth.

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Language

English
Advanced

Work Experience

Social Media Manager at Lynch’s of Marino
May 1, 2015 - September 1, 2025
Led organic and paid social strategy across three retail and e-commerce brands, increasing product sales by 18% MoM. Wrote and proofread blogs for the website and social content. Produced high-performing Reels, Stories, and in-store content, improving conversion rates by 12%. Delivered live campaign coverage and seasonal launches, driving a 35% uplift in in-store footfall. Implemented GA4 and UTM tracking, identifying top-performing campaigns with 4.2x ROAS. Supported digital marketing campaigns by tracking engagement data and reporting performance insights to internal stakeholders.
Digital Marketing Executive at Ascend Digital Marketing | Creative Agency
November 1, 2024 - May 1, 2025
Increased brand visibility by 200% by launching and scaling Instagram, YouTube, Pinterest, WhatsApp, and LinkedIn. Reached 40K+ users and tripled engagement using audience segmentation and performance analysis. Managed €10K+ ad budgets, achieving an average 3.8x ROAS across Meta and Google campaigns. Optimized workflows using AI and automation tools, reducing content production time by 20%.
Social Media Executive at Social Tangle, India (Performance Agency)
June 1, 2024 - November 1, 2024
Contract role focusing on social media campaigns and content development for performance marketing objectives across clients in a fast-paced agency environment.
Marcom Intern at Aegis Logistics (HQ Office, Mumbai)
June 1, 2023 - August 1, 2023
Marcom internship supporting marketing communications activities for the Oil Logistics division, assisting campaign execution and collateral development.
Social Media Manager at Red Cherry Entertainment, India
August 1, 2022 - November 1, 2022
Contract role in Event Management handling social media strategy and content for clients and events.

Education

Masters in Business Management (Marketing & Communication) at Jankidevi Bajaj Institute, Mumbai
January 11, 2030 - February 2, 2026
Bachelors in Management Studies at M.M.K College, Mumbai University
January 11, 2030 - February 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Other