Raquel Martinez

Product Manager at Grupo Proeducanov

Management of digital products and brand strategy within an international group. Coordination of marketing 360° initiatives aligned with product and portfolio strategy. Definition and monitoring of product KPIs, user behavior and performance.

Brand Manager Specialist at Grupo Proeducanov

Brand positioning and communication as part of the product ecosystem. Coordination of campaigns, launches and multi-channel activation. End-to-end management of a graduation event, leading planning, PR, stakeholder coordination, communication and user experience. Campaign performance analysis and reporting aligned with business KPIs.

Brand Manager Specialist at Grupo Proeducano

Brand positioning and communication as part of the product ecosystem. Coordination of campaigns, launches and multichannel activations. End-to-end management of a graduation event, leading planning, PR, stakeholder coordination, communication and user experience. Campaign performance analysis and reporting aligned with KPIs.

Web Content Manager at León LEDs Iluminación

Management of digital content as part of the web product; optimization of user experience through structure, messaging and content; coordination with influencers and content creators; creation of visual assets aligned with brand identity.

Web Content Manager at Leonleds Iluminación

Management of digital content as part of the web product. Optimization of user experience through structure, messaging and content. Coordination with influencers and content creators. Creation of visual assets aligned with brand identity.

Web Content Manager at Leon LEDs Iluminación

Management of digital content as part of the web product. Optimization of user experience through structure, messaging and content. Coordination with influencers and content creators. Creation of visual assets aligned with brand identity.

Marketing Intern at León LEDs Iluminación

Support in digital marketing and content creation. CMS management, image editing and copywriting.

Marketing Intern at Leonleds Iluminación

Support in digital marketing and content creation. CMS management, image editing and copywriting.

Marketing Intern at Leon LEDs Iluminación

Support in digital marketing and content creation. CMS management, image editing and copywriting.

Product Manager at Grupo Proeducano

Management of digital products and brand strategy. Coordination of marketing campaigns, launches and multichannel activations. End-to-end management of a graduation event, leading planning, PR, stakeholder coordination, communication and user experience. Campaign performance analysis and reporting aligned with business KPIs.