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Hi there! I’m Aliza Khan, a Toronto-based marketing and digital content professional with a BBA in Marketing from IoBM. Since 2017 I’ve built and grown e‑commerce brands, leading SEO‑driven product listings, promotional campaigns, and cross‑channel content that drives engagement and sales. My experience spans startup leadership and university affiliations, with a knack for turning creative ideas into measurable outcomes. Hi, I currently serve as Vice President of Communications for the Sustainable Living Society at IoBM, coordinating campaigns, social media storytelling, and partnerships, while continuing to expand my skills in languages and digital marketing. I enjoy mentoring teams, collaborating with agencies, and delivering user‑centered content that resonates with audiences and supports business growth.…Hi there! I’m Aliza Khan, a Toronto-based marketing and digital content professional with a BBA in Marketing from IoBM. Since 2017 I’ve built and grown e‑commerce brands, leading SEO‑driven product listings, promotional campaigns, and cross‑channel content that drives engagement and sales. My experience spans startup leadership and university affiliations, with a knack for turning creative ideas into measurable outcomes. Hi, I currently serve as Vice President of Communications for the Sustainable Living Society at IoBM, coordinating campaigns, social media storytelling, and partnerships, while continuing to expand my skills in languages and digital marketing. I enjoy mentoring teams, collaborating with agencies, and delivering user‑centered content that resonates with audiences and supports business growth.

Aliza Khan

Content Creator, Social Media Manager, Marketing Strategist, +7

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Hi there! I’m Aliza Khan, a Toronto-based marketing and digital content professional with a BBA in Marketing from IoBM. Since 2017 I’ve built and grown e‑commerce brands, leading SEO‑driven product listings, promotional campaigns, and cross‑channel content that drives engagement and sales. My experience spans startup leadership and university affiliations, with a knack for turning creative ideas into measurable outcomes. Hi, I currently serve as Vice President of Communications for the Sustainable Living Society at IoBM, coordinating campaigns, social media storytelling, and partnerships, while continuing to expand my skills in languages and digital marketing. I enjoy mentoring teams, collaborating with agencies, and delivering user‑centered content that resonates with audiences and supports business growth.…Hi there! I’m Aliza Khan, a Toronto-based marketing and digital content professional with a BBA in Marketing from IoBM. Since 2017 I’ve built and grown e‑commerce brands, leading SEO‑driven product listings, promotional campaigns, and cross‑channel content that drives engagement and sales. My experience spans startup leadership and university affiliations, with a knack for turning creative ideas into measurable outcomes. Hi, I currently serve as Vice President of Communications for the Sustainable Living Society at IoBM, coordinating campaigns, social media storytelling, and partnerships, while continuing to expand my skills in languages and digital marketing. I enjoy mentoring teams, collaborating with agencies, and delivering user‑centered content that resonates with audiences and supports business growth.

Available to hire

Hi there! I’m Aliza Khan, a Toronto-based marketing and digital content professional with a BBA in Marketing from IoBM. Since 2017 I’ve built and grown e‑commerce brands, leading SEO‑driven product listings, promotional campaigns, and cross‑channel content that drives engagement and sales. My experience spans startup leadership and university affiliations, with a knack for turning creative ideas into measurable outcomes.

Hi, I currently serve as Vice President of Communications for the Sustainable Living Society at IoBM, coordinating campaigns, social media storytelling, and partnerships, while continuing to expand my skills in languages and digital marketing. I enjoy mentoring teams, collaborating with agencies, and delivering user‑centered content that resonates with audiences and supports business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Advanced

Korean

Beginner

English

Fluent

Work Experience

Founder at Let's Buy That

July 1, 2017 - Present

Launched and managed an e-commerce product listings platform. Planned and executed promotional campaigns with targeted discounts, achieving 15% average monthly sales growth; Q4 2023 pricing strategy increased order volume by 20%. Conducted market trend analysis to identify high-demand products, optimized inventory, and removed low-performing items. Developed and executed end-to-end marketing strategies, including social media scheduling to maximize reach and promotional campaigns to generate qualified leads and sustain growth. Oversaw the full customer journey from awareness to fulfillment and post-sale engagement to foster repeat business.

Content Creator at Personal Blog & Brand Partnerships

July 1, 2018 - Present

Produced daily UGC-driven content for Instagram and TikTok, aligning visuals, storytelling, and reviews with brand identity and campaign goals. Implemented trend-first content strategy by monitoring and adapting viral audio niches for short-form videos; multiple posts exceeded 100,000 views, boosting engagement and brand visibility. Collaborated with agencies (Bazal, Butterly, Top Box, By Sophie) to secure and deliver content briefs for sponsored and gifted campaigns. Created polished UGC for prestige beauty brands such as YSL Beauty, Giorgio Armani Beauty, Tom Ford Beauty, Clinique, Laura Mercier, and Korean favorites like Meditherapy, Missha, and Medicube. Managed concurrent campaigns with timely delivery and adherence to brand guidelines. Previously crafted SEO-optimized product reviews on WordPress (2018–2019) to improve discoverability.

Vice President Communications at Sustainable Living Society, IoBM

October 1, 2022 - May 1, 2023

Directed communications for environmental initiatives, including introducing Instagram Reels with trending formats that achieved an 18.6% engagement rate on campaign content. Implemented a content calendar system to ensure strategic, timely delivery of designs, captions, and campaigns. Led partnerships and collaborations, including a climate change awareness session with NielsenIQ and a recycling drive with Ismail Industries Limited.

Marketing Intern at Daraz Online Shopping (Alibaba Group)

June 1, 2022 - August 1, 2022

Researched, identified, and pitched potential brand partners for seasonal campaigns. Proposed the introduction of an Amazon Storefront-style feature for affiliates to enhance user experience and drive higher sales conversions. Persuaded, onboarded, trained, and supported new affiliates, contributing to a 42% increase in affiliate program intake within six months.

Content Writer & Freelance Content Creator at Self-Employed

January 1, 2018 - December 31, 2019

Crafted SEO-optimized product reviews on WordPress (2018–2019), improving product discoverability through keyword-rich copy. Built a portfolio of content with a focus on search visibility and user engagement.

Startup Founder at Let's Buy That

July 1, 2017 - Present

Founded and managed an e-commerce product listings business, planning and executing promotional campaigns, and optimizing product listings with keyword-rich titles. Implemented SEO strategies and inventory planning to drive growth, achieving 15% average monthly sales growth and a seamless customer journey from awareness to fulfillment and post-sale engagement.

Content Creator at Personal Blog / Self-Employed

July 1, 2018 - Present

Produced daily UGC-driven content on Instagram and TikTok, aligned visuals with brand identity and campaign goals; crafted trend-first content strategy and adapted viral audio for short-form videos; contributed to increased reach and engagement.

Marketing Intern at Daraz Online Shopping - Alibaba Group

June 1, 2022 - August 31, 2022

Researched and identified potential brand partners for seasonal promotions; proposed storefront-style feature for affiliates; onboarded new affiliates contributing to a 42% increase in affiliate program intake over six months; recommended onboarding processes and platform strategies such as TikTok content promotion.

Content Creator at Personal Blog – @BloggingAbout & @MaxTheGoodDoggo

July 1, 2018 - Present

Produced daily UGC-driven content on Instagram and TikTok, aligning visuals, storytelling, and reviews with brand identity and campaign goals. Wrote scripts and produced content in French to support language learning; applied trend-forward content strategy by monitoring and adapting viral audio for niche short-form videos; several posts exceeded 100,000 views, significantly boosting engagement and brand visibility.

Marketing Intern at Dara Online Shopping – Alibaba Group

June 1, 2022 - August 1, 2022

Researched, identified, and pitched potential brand partners for seasonal campaigns (e.g., home appliance brands for festive promotions and locally manufactured brands for national celebration campaigns). Proposed introduction of an Amazon store-front style feature for affiliates to improve user experience and conversions. Onboarded, trained, and supported new affiliates, contributing to a 42% increase in affiliate program intake with a six-member team. Recommended process enhancements to affiliate onboarding by streamlining forms and integrating platform-specific strategies such as TikTok content promotion.

Education

Bachelor of Business Administration at Institute of Business Management (IoBM)

January 1, 2019 - January 1, 2023

Bachelor of Business Administration at Institute of Business Management (IoBM)

January 1, 2019 - January 1, 2023

Bachelor's in Business Administration at Institute of Business Management (IoBM)

January 1, 2019 - January 1, 2023

Bachelor's in Business Administration at Institute of Business Management (IoBM)

January 1, 2019 - January 1, 2023

Qualifications

Digital Marketing Specialization

January 11, 2030 - February 4, 2026

Google Digital Marketing & E-commerce Specialization

January 11, 2030 - February 4, 2026

Brand Management: Aligning Business, Brand and Behavior

January 11, 2030 - February 4, 2026

Digital Marketing Specialization

January 11, 2030 - February 24, 2026

Google Digital Marketing & E-commerce Specialization

January 11, 2030 - February 24, 2026

Brand Management: Aligning Business, Brand and Behavior

January 11, 2030 - February 24, 2026

Digital Marketing Specialization

January 11, 2030 - February 24, 2026

Google Digital Marketing & E-commerce Specialization

January 11, 2030 - February 24, 2026

Brand Management: Aligning Business, Brand and Behavior

January 11, 2030 - February 24, 2026

Digital Marketing Specialization