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Hi there! I’m Gehan El-Abbassi, a results-driven marketing professional with a hands-on background in healthcare and retail. I excel at turning company objectives into engaging marketing campaigns, leveraging data-driven insights to optimize reach, conversion, and retention. I thrive in cross-functional teams and enjoy crafting content that resonates with audiences while delivering measurable results. I’m proficient with Salesforce, WordPress, GA4, Microsoft Office, Mailchimp, Loomly, HootSuite, and Canva, and I love turning ideas into actionable plans. I’m passionate about creating meaningful customer experiences and continuously learning new tools to improve performance.…Hi there! I’m Gehan El-Abbassi, a results-driven marketing professional with a hands-on background in healthcare and retail. I excel at turning company objectives into engaging marketing campaigns, leveraging data-driven insights to optimize reach, conversion, and retention. I thrive in cross-functional teams and enjoy crafting content that resonates with audiences while delivering measurable results. I’m proficient with Salesforce, WordPress, GA4, Microsoft Office, Mailchimp, Loomly, HootSuite, and Canva, and I love turning ideas into actionable plans. I’m passionate about creating meaningful customer experiences and continuously learning new tools to improve performance.

Gehan El-Abbassi

Marketing Strategist, Growth Marketer, Brand Strategist, +2

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Hi there! I’m Gehan El-Abbassi, a results-driven marketing professional with a hands-on background in healthcare and retail. I excel at turning company objectives into engaging marketing campaigns, leveraging data-driven insights to optimize reach, conversion, and retention. I thrive in cross-functional teams and enjoy crafting content that resonates with audiences while delivering measurable results. I’m proficient with Salesforce, WordPress, GA4, Microsoft Office, Mailchimp, Loomly, HootSuite, and Canva, and I love turning ideas into actionable plans. I’m passionate about creating meaningful customer experiences and continuously learning new tools to improve performance.…Hi there! I’m Gehan El-Abbassi, a results-driven marketing professional with a hands-on background in healthcare and retail. I excel at turning company objectives into engaging marketing campaigns, leveraging data-driven insights to optimize reach, conversion, and retention. I thrive in cross-functional teams and enjoy crafting content that resonates with audiences while delivering measurable results. I’m proficient with Salesforce, WordPress, GA4, Microsoft Office, Mailchimp, Loomly, HootSuite, and Canva, and I love turning ideas into actionable plans. I’m passionate about creating meaningful customer experiences and continuously learning new tools to improve performance.

Available to hire

Hi there! I’m Gehan El-Abbassi, a results-driven marketing professional with a hands-on background in healthcare and retail. I excel at turning company objectives into engaging marketing campaigns, leveraging data-driven insights to optimize reach, conversion, and retention. I thrive in cross-functional teams and enjoy crafting content that resonates with audiences while delivering measurable results.

I’m proficient with Salesforce, WordPress, GA4, Microsoft Office, Mailchimp, Loomly, HootSuite, and Canva, and I love turning ideas into actionable plans. I’m passionate about creating meaningful customer experiences and continuously learning new tools to improve performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Associate at Doctor Care

January 1, 2023 - Present

Direct and execute email marketing campaigns for our Canadian client base, aligning with company objectives and audience preferences; manage email campaign schedules to ensure timely delivery and adherence to deadlines; collaborate with cross-functional teams to create compelling email content including copy, graphics and calls-to-action; implement A/B testing strategies to refine content and subject lines; create and execute a monthly newsletter; monitor performance metrics and analyze results; manage social media content on LinkedIn, Instagram, Facebook and Threads; report monthly analytics to identify areas for improvement.

Medical Billing Coordinator at Doctor Care

January 1, 2022 - December 31, 2023

Onboard new clients, review expectations for our Billing team and product; support clients through multiple support channels using Salesforce; set up video-call meetings to address client inquiries; troubleshoot and investigate a variety of customer questions related to services and medical billing; build strong client relationships by making the client’s job easier through correcting rejected claims; communicate with doctors and patients via Electronic Medical Records and email; coordinate onboarding and follow-up activities.

Medical Receptionist at Rich Point Medical Clinic

January 1, 2021 - December 31, 2022

Directed client service care with a compassionate and patient-centered approach; worked electronically to communicate with doctors and patients through Electronic Medical Records software and email; scheduled patient appointments; followed up with hospitals and clinics to obtain records; facilitated daily administrative functions including medical transcription and inventory management.

Cosmetician at Shoppers Drug Mart

January 1, 2018 - December 31, 2021

Advised clients on the best cosmetic products for their needs by asking targeted questions and increasing sales; managed social media accounts by posting content about new arrivals, current promotions and upcoming events; conducted Instagram Live sessions for campaigns; provided excellent customer service.

Marketing Associate at DoctorCare

January 1, 2023 - Present

Collaborate with cross-functional teams to align marketing campaigns with company objectives. Plan and execute email campaigns, digital content, and channel strategies; ensure timely delivery and adherence to deadlines.

Medical Billing Coordinator at DoctorCare

January 1, 2022 - January 1, 2023

Onboard new clients, review billing processes, and coordinate with clients and internal teams to ensure accurate invoicing and data management. Address inquiries and support billing operations.