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Hi, I'm Leonardo Lapoint, a graphic designer with over 4 years of experience in branding, digital campaigns, and audiovisual production. I specialize in print and social media design, visual identity creation, and art direction for results-driven campaigns. Based in Victoria, BC, I collaborate across teams to deliver cohesive brand systems, engaging content, and scalable assets. I thrive on turning briefs into clear visuals and measurable outcomes.…Hi, I'm Leonardo Lapoint, a graphic designer with over 4 years of experience in branding, digital campaigns, and audiovisual production. I specialize in print and social media design, visual identity creation, and art direction for results-driven campaigns. Based in Victoria, BC, I collaborate across teams to deliver cohesive brand systems, engaging content, and scalable assets. I thrive on turning briefs into clear visuals and measurable outcomes.

Leonardo Lapoint

Graphic Designer, Art Director, Brand Designer, +2

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Hi, I'm Leonardo Lapoint, a graphic designer with over 4 years of experience in branding, digital campaigns, and audiovisual production. I specialize in print and social media design, visual identity creation, and art direction for results-driven campaigns. Based in Victoria, BC, I collaborate across teams to deliver cohesive brand systems, engaging content, and scalable assets. I thrive on turning briefs into clear visuals and measurable outcomes.…Hi, I'm Leonardo Lapoint, a graphic designer with over 4 years of experience in branding, digital campaigns, and audiovisual production. I specialize in print and social media design, visual identity creation, and art direction for results-driven campaigns. Based in Victoria, BC, I collaborate across teams to deliver cohesive brand systems, engaging content, and scalable assets. I thrive on turning briefs into clear visuals and measurable outcomes.

Available to hire

Hi, I’m Leonardo Lapoint, a graphic designer with over 4 years of experience in branding, digital campaigns, and audiovisual production. I specialize in print and social media design, visual identity creation, and art direction for results-driven campaigns.

Based in Victoria, BC, I collaborate across teams to deliver cohesive brand systems, engaging content, and scalable assets. I thrive on turning briefs into clear visuals and measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Graphic Designer at Experience Victoria

January 1, 2024 - June 1, 2024

Led development of the company's visual identity and produced cohesive design assets to strengthen brand recognition. Designed and produced four large-format storefront header prints on Government Street. Created promotional graphic assets for a mobile tour kiosk, increasing visibility of tour packages. Produced two promotional motion graphics animations for in-store television displays. Managed client communications via email and calls, meeting tight deadlines and deliverables.

Graphic Designer & Community Manager at Corporation Talentus

March 1, 2021 - February 1, 2023

Led audiovisual production for a full brand relaunch campaign across digital platforms. Planned and executed monthly content strategies based on performance metrics and audience insights. Designed complete visual identity systems and social media guidelines for multiple sub brands. Produced and edited branding videos, interview videos, and promotional audiovisual content. Conducted product, portrait, and group photography sessions for marketing use. Managed weekly post-production of 200+ photographs, ensuring consistent quality and fast turnaround.

Graphic Designer at Nestlé Global

February 1, 2022 - May 1, 2022

Designed unique campaign logos to reinforce brand identity across seasonal initiatives. Planned and executed 12 annual holiday marketing campaigns aligned with corporate branding guidelines. Developed campaign copy and creative guidelines tailored to each festive period. Created 12 promotional banner designs to maximize seasonal visibility across digital platforms. Delivered all assets under tight deadlines while maintaining strict brand consistency standards.