I am a front end–focused Full Stack Developer and UX Designer with over 14 years of commercial experience delivering web applications, e-commerce platforms, and mobile solutions. I specialise in building responsive, accessible user interfaces and scalable front-end architectures using modern frameworks and CMS platforms. My experience includes working with React and component-based systems, API integrations, and enterprise CMS platforms such as AEM, Optimizely (Episerver), Craft CMS, WordPress, and Shopify. Alongside development, I bring strong UI/UX design capability and a practical understanding of analytics, accessibility (WCAG), and performance optimisation, enabling me to translate business requirements into reliable, user-focused digital products.…

Owen Li

I am a front end–focused Full Stack Developer and UX Designer with over 14 years of commercial experience delivering web applications, e-commerce platforms, and mobile solutions. I specialise in building responsive, accessible user interfaces and scalable front-end architectures using modern frameworks and CMS platforms. My experience includes working with React and component-based systems, API integrations, and enterprise CMS platforms such as AEM, Optimizely (Episerver), Craft CMS, WordPress, and Shopify. Alongside development, I bring strong UI/UX design capability and a practical understanding of analytics, accessibility (WCAG), and performance optimisation, enabling me to translate business requirements into reliable, user-focused digital products.…

Available to hire

I am a front end–focused Full Stack Developer and UX Designer with over 14 years of commercial experience delivering web applications, e-commerce platforms, and mobile solutions. I specialise in building responsive, accessible user interfaces and scalable front-end architectures using modern frameworks and CMS platforms.
My experience includes working with React and component-based systems, API integrations, and enterprise CMS platforms such as AEM, Optimizely (Episerver), Craft CMS, WordPress, and Shopify. Alongside development, I bring strong UI/UX design capability and a practical understanding of analytics, accessibility (WCAG), and performance optimisation, enabling me to translate business requirements into reliable, user-focused digital products.

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Skills

Experience Level

HTML5
Expert
JavaScript
Expert
TypeScript
Expert
Node.js
Expert
MySQL
Expert
WordPress
Expert
React Native
Expert
PHP
Expert
Adobe Illustrator
Expert
JIRA
Expert
Adobe Photoshop
Expert
Shopify
Intermediate
InVision
Intermediate
Python
Intermediate
Azure
Intermediate
Sketch
Intermediate
Adobe XD
Intermediate
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Language

English
Fluent

Work Experience

Front-end Engineer / UX Designer at Australian Wool Industry (AWI)
May 1, 2022 - November 30, 2025
Engineered modular, reusable content blocks within Episerver CMS 12 (Optimizely), empowering editors to manage complex layouts, integrate with APIs, and render dynamic content efficiently. Led front-end for high-impact online applications including the Australian Wool Traceability Hub (awth.com.au) using Angular to improve supply chain transparency. Architected mobile apps with React Native and Redux (Wool Grower Training App, Lifetime Ewe Management App). Launched the Woolmark WeChat Mini Program to expand digital reach. Maintained WCAG 2.0-compliant, responsive core sites and collaborated in Agile teams using JIRA, Azure DevOps, Git and Miro for planning and documentation.
Digital web designer / developer at University Admission Centre - UAC
October 1, 2020 - April 30, 2022
Full-stack enhancements: developed course description pages with Node.js and refactored existing apps using React.js and Angular.js. Custom CMS integration: built AEM and Craft CMS components to streamline management of complex course search and landing pages. Data analytics & SEO: implemented GTM, GA, Hotjar tracking and SEO tooling (Yoast, SEOmatic) to monitor user journeys and improve engagement.
Web developer / designer at Nuzest Pty Ltd
February 1, 2018 - October 31, 2020
E-commerce engineering: led development across Shopify and WooCommerce, implementing tailored PHP/MySQL business logic. Internal systems: built company intranet with PHP and API integrations to improve internal communication and efficiency.
designer manager / web developer at InfoTrack Pty Ltd
October 1, 2017 - February 28, 2018
Full-time designer/manager and web developer; managed design and development projects for corporate sites and internal tools, aligning UI/UX with business goals.
Front end web developer at BlueInc Pty Ltd
June 1, 2015 - October 31, 2017
Front-end web development delivering responsive UI components and performance optimization across client projects.
Part-Time graphic designer / web developer at ASUS – Australia
August 1, 2014 - December 31, 2014
Produced graphic assets and built web pages; contributed to brand consistency and site updates.
Full Time - web developer / designer at Triple888 Studio
January 1, 2013 - November 30, 2014
Web development and design for studio projects; built websites and UI assets.

Education

Diploma of website development at NSW TAFE
January 1, 2004 - December 31, 2006
B Computer science at Macquarie University
January 1, 2007 - December 31, 2009
B Visual arts at University of Sydney
January 1, 2010 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services

Skills

Experience Level

HTML5
Expert
JavaScript
Expert
TypeScript
Expert
Node.js
Expert
MySQL
Expert
WordPress
Expert
React Native
Expert
PHP
Expert
Adobe Illustrator
Expert
JIRA
Expert
Adobe Photoshop
Expert
Shopify
Intermediate
InVision
Intermediate
Python
Intermediate
Azure
Intermediate
Sketch
Intermediate
Adobe XD
Intermediate
See more

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