Hi, I'm Mariana Guarin Hurtado, a marketing and communications professional with a background in Advertising & Marketing Communication Management and hands-on experience in digital marketing, social media, and content creation. I enjoy crafting engaging campaigns, analyzing data, and building strong brand presence across platforms. I thrive in fast-paced teams and am known for being detail-oriented, proactive, and eager to learn new tools and strategies. Currently pursuing opportunities in Toronto, I combine creative storytelling with data-driven marketing to drive meaningful results. My experience includes managing Google Ads campaigns, creating offline and online promotional materials, and delivering personalized client support while keeping a customer-focused mindset.…

Mariana Guarin Hurtado

Hi, I'm Mariana Guarin Hurtado, a marketing and communications professional with a background in Advertising & Marketing Communication Management and hands-on experience in digital marketing, social media, and content creation. I enjoy crafting engaging campaigns, analyzing data, and building strong brand presence across platforms. I thrive in fast-paced teams and am known for being detail-oriented, proactive, and eager to learn new tools and strategies. Currently pursuing opportunities in Toronto, I combine creative storytelling with data-driven marketing to drive meaningful results. My experience includes managing Google Ads campaigns, creating offline and online promotional materials, and delivering personalized client support while keeping a customer-focused mindset.…

Available to hire

Hi, I’m Mariana Guarin Hurtado, a marketing and communications professional with a background in Advertising & Marketing Communication Management and hands-on experience in digital marketing, social media, and content creation. I enjoy crafting engaging campaigns, analyzing data, and building strong brand presence across platforms. I thrive in fast-paced teams and am known for being detail-oriented, proactive, and eager to learn new tools and strategies.

Currently pursuing opportunities in Toronto, I combine creative storytelling with data-driven marketing to drive meaningful results. My experience includes managing Google Ads campaigns, creating offline and online promotional materials, and delivering personalized client support while keeping a customer-focused mindset.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Marketing Specialist at Elevated Minds Therapy
January 6, 2025 - May 1, 2025
Led the creation and execution of content strategies for Facebook and LinkedIn, developing tailored content calendars, optimizing post performance, and maintaining a consistent brand voice that increased reach and engagement. Designed and implemented full-cycle email marketing campaigns with segmentation, automation, A/B testing, and KPI tracking to improve open and click-through rates. Conducted market research, competitor analysis, and social media audits to support brand positioning and content planning, presenting insights and recommendations to leadership. Managed Google Ads campaigns by refining targeting and keywords to enhance ROI, and used tools such as Meta Business Suite, Hootsuite, Canva, LinkedIn Analytics, and Google Workspace for effective content delivery and reporting. Tracked KPIs across platforms, prepared weekly performance reports, and collaborated with marketing and leadership teams to align marketing actions with business goals.
Passenger Service Agent at Avianca Airlines
December 1, 2024 - February 20, 2025
Delivered front-line service by assisting passengers with check-in, boarding, travel documentation, and compliance with aviation security standards. Used airline systems to issue tickets, manage reservations, and provide real-time flight information. Processed luggage, handled claims, and resolved travel-related issues while supporting smooth boarding operations in accordance with airline policies and Canadian aviation regulations. Demonstrated strong communication, stress management, and customer service skills in a fast-paced international airport environment.
Customer Service Agent at Swiss Chalet
January 9, 2023 - December 20, 2024
Provided customer service in the commercial area with strong knowledge of all services to ensure customer satisfaction. Actively participated in training and professional development to stay updated on new products, services, and best customer service practices. Focused on continuous personal development within the company to deliver exceptional service tailored to evolving customer needs.
Administrative & Marketing Support at Domicilios Rionegro
January 19, 2021 - January 8, 2024
Contributed to the company’s advertising efforts by supporting the creation of traditional marketing materials such as bulletins, posters, and flyers, and collaborating with management to execute offline promotional strategies aligned with business objectives. Maintained strong client relationships by providing personalized support, consistent communication, and timely solutions, serving as a key point of contact for client needs. Supported administrative and logistical operations to ensure efficient project execution, while conducting data analysis to evaluate performance and customer feedback, contributing to informed strategic decision makin
Administrative & Marketing Support at Rionegro Administrative & Marketing
January 1, 2022 - January 1, 2024
Provided administrative and marketing support, focusing on digital marketing, content calendars, and offline promotional strategies; collaborated with management on plan development; performed data analysis and KPI tracking to support strategic decision-making; maintained client relationships and ensured timely responses to inquiries.
Passenger Service Agent at Air Canada
December 20, 2024 - February 20, 2025
Delivered frontline customer service at Toronto Pearson International Airport, assisting passengers with check-in, boarding, travel documentation, and security compliance; issued tickets and managed reservations; handled claims and travel-related issues; maintained smooth boarding operations and adherence to airline policies and regulations.
Customer Service at Rio Negro Deliveries
January 1, 2021 - March 1, 2024
Delivered highly personalized customer service, adapting solutions to meet unique needs of each client and maintain strong client relationships. Ensured constant and effective communication with clients, gaining deep understanding of their objectives to provide tailored support and service. Implemented follow-up strategies to monitor client satisfaction and identify areas for service improvement.
Administrative Support at Rio Negro Deliveries
January 1, 2021 - March 1, 2024
Assisted in sourcing and allocating resources for projects, contributing to the efficient management of advertising services. Provided administrative support for personnel management, including scheduling and onboarding processes to maintain smooth team operations. Conducted information analysis to assist decision-making, ensuring data-driven strategies and operational improvements.

Education

Ontario College Advanced Diploma at Centennial College
September 5, 2022 - June 11, 2025
Completed a comprehensive program focused on digital marketing, strategic communication, branding, and project management. Developed strong skills in social media strategy, content creation, market research, consumer behavior, and campaign planning. Gained hands-on experience working on real-world marketing projects, integrating digital tools, data analysis, and creative problem-solving to support effective brand communication.
Certificate at Google Digital Marketing (Google Digital Garage)
January 1, 2025 - February 9, 2026
Completed an intensive digital marketing program covering core and emerging strategies, including SEO, SEM, social media, content marketing, video marketing, email campaigns, data analytics, and the use of AI tools for marketing optimization. Gained hands-on experience through practical exercises and real-world case studies, developing the ability to plan, execute, and measure digital campaigns across multiple platforms.
University Pathway at International Language School Of Canada (ILAC)
July 3, 2025 - July 25, 2025
Completed an intensive English program focused on academic communication, writing, speaking, and reading comprehension. Strengthened fluency and professional communication skills in an international environment, enhancing readiness for post-secondary studies and professional settings in Canada.
High School Diploma at Colegio Anglo Español High School
January 1, 2008 - December 31, 2017
University Pathway at University Pathway
January 1, 2022 - December 31, 2022
Language Studies at International Language School of Canada (ILAC)
January 11, 2030 - February 9, 2026
High School Diploma at Colegio Anglo Español High School
January 1, 2008 - December 31, 2017
Advertising and Marketing Communications Management at Centennial College
January 11, 2030 - April 24, 2026
High School Diploma at Anglo Español High School
January 1, 2008 - January 1, 2017
University Pathway Program at University Pathway
January 1, 2022 - January 1, 2025

Qualifications

Google Fundamentals of Digital Marketing
January 1, 2025 - February 9, 2026
Customer Service Certification (Centennial College)
January 11, 2030 - February 9, 2026
Google Fundamentals of Digital Marketing
January 1, 2025 - February 9, 2026

Industry Experience

Travel & Hospitality, Transportation & Logistics, Retail, Media & Entertainment, Software & Internet, Professional Services, Education

Skills

Experience Level