Available to hire
I am a full-stack software developer and product leader who thrives at the intersection of technology and business. I specialize in React, TypeScript, and AI integrations, delivering scalable solutions and measurable impact.
With 8+ years in brand management and digital marketing, I excel at leading cross-functional teams, shaping product strategy from concept to market, and driving revenue growth through data-driven decisions.
Skills
Experience Level
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Software Developer (Contract) at JobSearch.works (Start Up)
March 1, 2025 - PresentArchitected a full-stack job automation platform with React frontend, Firebase Cloud Functions backend, and real-time Firestore data layer. Improved AI automation success rate from 2% to 80% through prompt engineering, context optimization, custom MCP tool design, and model selection. Built dual MCP servers integrating Claude with Firestore, Gmail API, and Playwright for end-to-end browser automation with human-in-the-loop workflows. Shipped 218 features across 1,200+ commits while mentoring junior developers and establishing coding standards.
Software Developer at Freelancing - Melbourne, VIC (Remote)
January 1, 2022 - March 1, 2025Delivered multiple projects including Catch Casey Mobile App (No. 2 in Education category on App Store), EatGAV.com Recipe Platform, and Financial Analytics Dashboard. Built a markdown CMS, a geolocation engine with Haversine + grid indexing, and integrated Stripe subscriptions; established CI/CD guardrails and strong test coverage.
Brand Manager - Vegetarian/Vegan at Sanitarium
June 1, 2016 - August 1, 2017Led integrated digital campaigns generating 3.5M+ views and a 17% lift in brand recall; awarded 2017 Mumbrella Product Launch Campaign of the Year; managed consumer insights research with 2,000+ participants and delivered dashboards informing pricing and packaging decisions.
Brand Manager - Moccona at D.E. Master Blenders 1753 (Moccona)
May 1, 2013 - July 1, 2014Relaunched a $30M coffee portfolio across digital, social, and e-commerce channels, achieving 19% sales growth. Optimized a $2M A&P budget through media-mix analysis, driving a 25% increase in purchase intent.
Junior Brand Manager - Moccona at D.E. Master Blenders 1753 (Moccona)
February 1, 2012 - April 1, 2013Launched Moccona capsules, generating $8.5M in incremental revenue. Supported multi-channel brand activations and in-store promotions.
Assistant Brand Manager - Cadbury Easter & Creme Egg at Mondelēz International
June 1, 2010 - January 1, 2012Assisted go-to-market planning and execution for the Easter portfolio; managed budgets, agencies, and performance tracking.
Consumer Scientist - The Natural Confectionery Co. & Pascall at Mondelēz International
June 1, 2009 - June 1, 2010Conducted sensory and consumer studies, translated findings into product formulations and packaging refinements.
Education
Introduction to Machine Learning at Monash College
January 1, 2023 - January 1, 2023MicroMasters in Software Engineering at University of British Columbia
January 1, 2020 - December 31, 2021Computer Science Curriculum at OSSU
January 1, 2017 - December 31, 2020Graduate Diploma, Graphic Design (Distinction) at RMIT University
January 1, 2012 - January 1, 2012Bachelor of Business Marketing (Distinction) at RMIT University
January 1, 2008 - January 1, 2008Qualifications
Introduction to Machine Learning
January 1, 2023 - January 1, 2023MicroMasters in Software Engineering
January 1, 2020 - December 31, 2021Computer Science Curriculum
January 1, 2017 - December 31, 2020Graduate Diploma, Graphic Design
January 1, 2012 - January 1, 2012Bachelor of Business Marketing (Distinction)
January 1, 2008 - January 1, 2008Industry Experience
Software & Internet, Media & Entertainment, Consumer Goods, Retail, Education, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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