Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Senior Digital Commerce Leader with 10+ years of ownership over multi-brand DTC growth. I have driven revenue from $0 to over $20M annually, with portfolio peaks reaching $50M+, through data-driven merchandising, pricing, and promotional strategies on Shopify Plus and BigCommerce. I bridge business and technology to accelerate execution, reduce agency spend, and improve ROAS across global markets. I lead cross-functional teams across site experience, merchandising, pricing, and promotions, partnering with product, marketing, IT, and operations to deliver scalable growth.…I am a Senior Digital Commerce Leader with 10+ years of ownership over multi-brand DTC growth. I have driven revenue from $0 to over $20M annually, with portfolio peaks reaching $50M+, through data-driven merchandising, pricing, and promotional strategies on Shopify Plus and BigCommerce. I bridge business and technology to accelerate execution, reduce agency spend, and improve ROAS across global markets. I lead cross-functional teams across site experience, merchandising, pricing, and promotions, partnering with product, marketing, IT, and operations to deliver scalable growth.

Oran Tene

Full Stack Developer, Web Developer, Front-End Developer, +6





I am a Senior Digital Commerce Leader with 10+ years of ownership over multi-brand DTC growth. I have driven revenue from $0 to over $20M annually, with portfolio peaks reaching $50M+, through data-driven merchandising, pricing, and promotional strategies on Shopify Plus and BigCommerce. I bridge business and technology to accelerate execution, reduce agency spend, and improve ROAS across global markets. I lead cross-functional teams across site experience, merchandising, pricing, and promotions, partnering with product, marketing, IT, and operations to deliver scalable growth.…I am a Senior Digital Commerce Leader with 10+ years of ownership over multi-brand DTC growth. I have driven revenue from $0 to over $20M annually, with portfolio peaks reaching $50M+, through data-driven merchandising, pricing, and promotional strategies on Shopify Plus and BigCommerce. I bridge business and technology to accelerate execution, reduce agency spend, and improve ROAS across global markets. I lead cross-functional teams across site experience, merchandising, pricing, and promotions, partnering with product, marketing, IT, and operations to deliver scalable growth.

Available to hire

I am a Senior Digital Commerce Leader with 10+ years of ownership over multi-brand DTC growth. I have driven revenue from $0 to over $20M annually, with portfolio peaks reaching $50M+, through data-driven merchandising, pricing, and promotional strategies on Shopify Plus and BigCommerce.

I bridge business and technology to accelerate execution, reduce agency spend, and improve ROAS across global markets. I lead cross-functional teams across site experience, merchandising, pricing, and promotions, partnering with product, marketing, IT, and operations to deliver scalable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hebrew (modern)

Fluent

Spanish; Castilian

Fluent

Work Experience

Digital Commerce Manager - Technical Integrations & Development at Revelyst / Vista Outdoor Inc.

October 1, 2016 - Present

Served as the hands-on technical owner for enterprise eCommerce platforms across Shopify Plus and BigCommerce, aligning development execution with business and operational priorities. Built, customized, and maintained 10+ enterprise storefronts; led migration from BigCommerce to Shopify Plus; theme rebuilds; data migrations; merchandising workflows; integration coordination. Integrated Shopify with external enterprise systems (Salesforce CRM, ERP, inventory, etc.) using Shopify Admin (GraphQL) and Storefront APIs, webhooks, and Liquid. Achieved $1M+ in platform initiatives and saved $2M+ by outsourcing theme upgrades, builds, and integrations. Led 25+ product launches and major site updates; coordinated cross-functional stakeholders; improved UX, A/B testing, and conversion-rate optimization.

Frontend Developer | UI Designer at Sogeti

March 1, 2016 - June 1, 2016

Delivered responsive frontend solutions using SCSS (BEM), JavaScript (ES6+), and cross-browser compatibility. Collaborated with designers, backend developers, and stakeholders to align engineering with business goals. Contributed to frontend migrations and UX enhancements; implemented frontend performance optimizations; supported marketing and product launches. Led frontend engineering tasks, established coding standards, and ensured quality.

Web Developer & Designer | Project / Marketing Manager at Freelancer

January 1, 2014 - January 1, 2016

Delivered full-stack development and business solutions for clients; designed responsive web applications with custom frontend code; improved SEO and brand presence; built WordPress themes and provided marketing support via PR and social strategies; ensured seamless functionality and branding consistency.

Web Developer & Designer | Freelancer at Freelancer

January 1, 2012 - January 1, 2014

Delivered full-stack development and business solutions for clients; designed responsive web applications with custom frontend code; improved SEO and online visibility; created branding assets and marketing support.

Frontend Developer at Vista Outdoor Inc.

April 1, 2016 - April 1, 2019

Supported the company's early transition into eCommerce by building early site components for product launches and promotions; improved site performance through responsive design and front-end optimization; collaborated with marketing to align site execution with campaign strategy.

Frontend Developer at Vista Outdoor Inc.

April 1, 2019 - Present

Led digital commerce execution and platform strategy across multiple consumer brands on Shopify Plus and BigCommerce; implemented daily site updates (homepage, PDP, collections, pricing, bundles, promotions); integrated data across channels via PIM platforms (e.g., Salsify); prepared for international product releases; conducted A/B testing to optimize conversion and ROAS.