Photo Instructor at Orble

Student coaching; thematic curriculum design; event promotion; creative direction.

STRATEGY BRAND CONSULTANT at Independent Consultancy

Advises brands on full-funnel strategy using AI-driven insights to improve performance. Designs and optimizes multi-channel acquisition programs aligned to revenue growth. Leads budget allocation and forecasting with predictive analytics to maximize efficiency. Drives testing, attribution, and CRO to scale measurable results. Partners with executive stakeholders to turn data into strategic action.

ASSOCIATE DIRECTOR, PAID MEDIA at DAC Group

Led strategic planning and execution of multi-channel campaigns to achieve objectives. Aligned cross-functional teams to deliver against client goals and market trends. Optimized performance through data-driven analysis to maximize ROI and satisfaction. Managed and developed a high-performing digital marketing team. Identified growth opportunities to drive client revenue and portfolio expansion.

PRODUCT MARKETING DIRECTOR at Visicom Media

Developed and executed marketing strategies to increase brand visibility and lead gen. Led integrated campaigns across search, social, email, and display channels. Partnered with product and creative teams to ensure alignment with brand positioning. Analyzed performance data to optimize results and exceed KPIs. Built and led high-performing teams to deliver innovative, client-focused solutions.

DIGITAL MARKETING ANALYST at Domestic Converters

Conducted in-depth campaign analysis to identify optimization opportunities. Built dashboards and automated reporting to enhance stakeholder visibility. Delivered actionable insights based on market trends and performance data. Supported strategic planning with detailed evaluations and forecasts. Collaborated cross-functionally to improve efficiency and results.

CHIEF PROJECT MANAGER at Novo 3Bi

Led end-to-end delivery of marketing initiatives aligned to client objectives. Managed resources, timelines, and budgets to ensure efficient execution. Drove stakeholder alignment and streamlined cross-functional work flows. Implemented process improvements to increase operational efficiency. Delivered high-quality outcomes through strong collaboration and execution rigour.

BUSINESS & STRATEGY CONSULTANT at Independent Advisory Practice

Developed business plans aligned with long-term growth and capital objectives. Conducted market research and organizational assessments to identify key drivers. Analyzed revenue, cost structures, and profitability to strengthen financial outcomes. Advised on strategic opportunities, competitive risks, and operational optimization.

MARKETING ANALYST at Achatplus

Analyzed market trends and competitive dynamics to inform strategic direction. Assessed organizational performance to identify operational and growth opportunities. Developed and executed revenue-focused marketing strategies to improve profitability. Established KPI frameworks and structured execution plans to drive performance.

MARKET RESEARCH SPECIALIST at SinoPlus HR Solutions Inc.

Collected and analyzed customer demographics and data to inform business decisions. Developed targeted business promotion materials to support marketing initiatives. Identified new business development opportunities through data-driven insights. Conducted competitive and trend analyses to guide strategic planning and positioning.

CREATIVE DIRECTOR at Moon Media

Directed creative strategy aligned to business objectives and brand positioning. Led development of creative visual and messaging assets to strengthen brand identity. Streamlined creative workflows to improve efficiency, consistency, and output quality. Aligned creative execution with marketing goals and drive high-impact campaigns.

SENIOR DIGITAL MARKETING STRATEGIST at Moon Media

Tailored marketing strategies to strengthen brand presence and achieve objectives. Managed budgets and optimized paid media to maximize performance and ROI. Partnered with clients to align digital initiatives with business goals and growth targets. Delivered data-driven insights, forecasting models, and performance roadmaps.

PROGRAM MANAGER at Future Electronics

Consistently exceeded performance targets and key business objectives. Built strategic client relationships to drive retention and revenue growth. Increased revenue and margins through targeted initiatives and cost optimization. Led cross-functional teams to expand market presence and improve performance.