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Robyn Gordon Rosenthal is a marketing strategist and content leader with expertise in digital campaigns, social media, UX-informed storytelling, and data-driven growth. As Marketing Manager at The Obesity Society, she has led initiatives that increased web traffic by 36% and improved email performance by 27% in a single year. With experience spanning nonprofit, media, hospitality, and government sectors, Robyn brings a unique blend of analytics, creativity, and strategic insight to every project.…Robyn Gordon Rosenthal is a marketing strategist and content leader with expertise in digital campaigns, social media, UX-informed storytelling, and data-driven growth. As Marketing Manager at The Obesity Society, she has led initiatives that increased web traffic by 36% and improved email performance by 27% in a single year. With experience spanning nonprofit, media, hospitality, and government sectors, Robyn brings a unique blend of analytics, creativity, and strategic insight to every project.

Robyn Gordon Rosenthal

Marketing Strategist, Content Creator, Social Media Manager, +5

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Robyn Gordon Rosenthal is a marketing strategist and content leader with expertise in digital campaigns, social media, UX-informed storytelling, and data-driven growth. As Marketing Manager at The Obesity Society, she has led initiatives that increased web traffic by 36% and improved email performance by 27% in a single year. With experience spanning nonprofit, media, hospitality, and government sectors, Robyn brings a unique blend of analytics, creativity, and strategic insight to every project.…Robyn Gordon Rosenthal is a marketing strategist and content leader with expertise in digital campaigns, social media, UX-informed storytelling, and data-driven growth. As Marketing Manager at The Obesity Society, she has led initiatives that increased web traffic by 36% and improved email performance by 27% in a single year. With experience spanning nonprofit, media, hospitality, and government sectors, Robyn brings a unique blend of analytics, creativity, and strategic insight to every project.

Available to hire

Robyn Gordon Rosenthal is a marketing strategist and content leader with expertise in digital campaigns, social media, UX-informed storytelling, and data-driven growth. As Marketing Manager at The Obesity Society, she has led initiatives that increased web traffic by 36% and improved email performance by 27% in a single year. With experience spanning nonprofit, media, hospitality, and government sectors, Robyn brings a unique blend of analytics, creativity, and strategic insight to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Manager at The Obesity Society

October 1, 2016 - Present

Led comprehensive marketing campaigns targeting memberships, event attendees, webinars, programs, services, and products, integrating digital channels, PPC, and UX considerations. Implemented dynamic multi-channel content marketing across the Society's social presence (Facebook, Twitter, Instagram, YouTube, LinkedIn) and optimized PPC to drive a 36% increase in website traffic in 2023. Analyzed digital ad KPIs and enhanced UX in content and email, contributing to a 27% rise in email open rates in 2023. Managed editorial calendars, conducted live Facebook interviews at the annual conference, and used social listening tools to respond promptly and improve the user experience. Translated complex research into press releases, social messages, bylined articles, email campaigns, and newsletters, while ensuring accessibility. Reviewed vendor bids and guided project selection to ensure UX alignment.

Communication Consultant at F.I.T.S Inc.

June 1, 2015 - October 1, 2016

Conducted weekly research aligning outreach with organizational goals; drafted engaging materials for the monthly listserv; performed data collection and analysis to inform outreach decisions; managed reports shaping outreach efforts and enabled data-driven decision-making. Developed strategic, engaging social media content for major platforms and executed impactful digital campaigns to reach target audiences.

Social Media & Marketing Intern at Bobby Flay’s Bobby Burger Place

February 1, 2015 - May 1, 2015

Promoted the brand across social media (Twitter, Facebook, Instagram), creating engaging memes and videos. Drafted monthly press releases and media alerts, built media lists, and organized campus events (e.g., bloggers luncheon, Facebook Chat with Bobby Flay). Developed social media campaigns and consumer marketing strategies, and conducted SWOT analyses to assess brand awareness.

Promotional/Event Intern at iHeartMedia Inc.

May 1, 2014 - August 1, 2014

Collaborated cross-functionally to create marketing and promotions strategies; executed 5–6 monthly B2B and B2C events featuring on-air personalities; assisted with weekly on-site and online contests; engaged with station listeners on social media and managed digital photo galleries, events, and weekly contests online.

IT System Intern at Internal Revenue Service

May 1, 2010 - August 1, 2012

Created weekly reports for the E-Fax program, performing data analysis on 1,000+ contacts. Led development of a comprehensive software training manual, acted as primary contact for Video Conferencing Technology, and coordinated updates between Revenue Agents and Headquarters. Provided customer service for the Voice Messaging System and prepared technical manuals for various projects.

Communication Consultant at FITS Inc.

June 1, 2015 - October 1, 2016

Conducted weekly targeted research aligning outreach with organizational goals; drafted monthly listserv content; managed data-driven reports; developed strategic social media content and executed digital campaigns.