Content creator, editor, and digital communicator with 10+ years of experience producing clear, actionable, user-focused content for web, email, and digital products. I turn long-form founder/expert input into polished, concise, on-brand assets and use UX-driven information architecture to improve clarity and conversion.…

Alina Șuteu-popescu

Content creator, editor, and digital communicator with 10+ years of experience producing clear, actionable, user-focused content for web, email, and digital products. I turn long-form founder/expert input into polished, concise, on-brand assets and use UX-driven information architecture to improve clarity and conversion.…

Available to hire

Content creator, editor, and digital communicator with 10+ years of experience producing clear, actionable, user-focused content for web, email, and digital products. I turn long-form founder/expert input into polished, concise, on-brand assets and use UX-driven information architecture to improve clarity and conversion.

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Skills

Experience Level

Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent
French
Intermediate

Work Experience

Social Media and Graphic Design Consultant at ADRAF-MEDIA SRL
February 1, 2020 - Present
• Developed and implemented social media and web design projects for ADRAF MEDIA's clients. • Developed and implemented social media marketing plans for IT& technology, retail, and healthcare brands. • Created and managed content calendars for various social media platforms, mainly Facebook, Instagram, TikTok, LinkedIn, YouTube. • Provided content creation and copywriting services for both client websites and social media channels. • Provided videography and video editing services • Designed and produced graphics and layouts in accordance with brand guidelines.
Lead Grafic Designer & Marketing strategist at EyesOnBooks
July 1, 2014 - September 1, 2020
• Created eye-catching covers that help sell books. • Designed on-brand, on-genre pre-made and custom covers for all book publishing needs. • Developed social media and email marketing strategies and product marketing initiatives.
Fiction Author and Cover Designer at Alina’s Art Cafe
June 1, 2013 - Present
Built and maintained an international digital brand. Managed web updates, newsletters, announcements, and user-facing communication. Developed online marketing content strategies for other fiction authors and created social media content to promote books and interact with readers. Designed book covers (pre-made and custom) and managed personal branding and publishing marketing initiatives.
Fiction Author and Cover Designer at Alina's Art Cafe
June 1, 2013 - Present
• Created and designed book covers for multiple fiction books. • Published numerous fiction books, showcasing creativity and storytelling skills. • Managed all aspects of personal branding and social media presence for Alina's Art Cafe. • Developed engaging content for social media platforms to promote books and interact with readers
PR & Marketing Strategist at Mirror Communications
May 1, 2008 - December 31, 2016
• Developed and executed PR and marketing strategies for various clients. • Managed relationships with journalists and media representatives. • Organized events and wrote press releases. • Provided consistent company image and broadcast messages to target audiences.
PR and Marketing Strategist, Founder at Mirror Communications
January 1, 2008 - January 1, 2017
Directed communication and marketing strategies for IT, healthcare, and travel & leisure clients. Produced website content, product communication, and editorial materials. Provided target-focused messaging and editorial judgment to support user experience and business outcomes.
PR Manager at Gecad Technologies / AXIGEN
July 1, 2007 - September 1, 2009
Created and implemented communication and marketing strategies for a global B2B software solution. Wrote technical articles and whitepapers and developed marketing materials. Translated expert insights into clear, actionable user-facing communication.
PR Manager at GECAD TECHNOLOGIES / AXIGEN
August 1, 2006 - September 30, 2009
• Developed marketing and PR strategies (offline & online). • Managed relationships with press representatives. • Planned and organized events, wrote and distributed press releases. • Introduced new PR and marketing channels to the company – blog and social media marketing, creating the channels itself, strategy, and content.

Education

Journalism and Communication Sciences at University of Bucharest
January 1, 2001 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Computers & Electronics, Non-Profit Organization, Healthcare, Media & Entertainment, Software & Internet, Professional Services, Education

Skills

Experience Level