Marketing Manager at Origen Oil

Lead marketing initiatives with remote collaboration: develop visually appealing presentations, newsletters, infographics, and videos; leverage partner networks to boost website and social traffic; monitor KPIs (unique visitors, page views, newsletter opens, time on site, conversions); manage content calendars for blogs and newsletters; create social media calendars with engaging posts and CTAs; run targeted social ads; engage with followers and conversations; formulate comprehensive marketing strategies aligned with company goals; conduct market research on audiences and competitors; plan multi-channel campaigns including digital, print, and TV; set pricing strategies; manage budgets and measure ROI; ensure brand consistency; coordinate with creative, sales, and agencies; organize product launches and events; integrate internal workflows in Asana; connect Zapier + Asana for client email automations.

Marketing Manager at Shelby & Co Distillery

Assisted in developing and implementing overall marketing strategies and campaigns; supported campaign coordination and budgeting; optimized Instagram and Facebook profiles; contributed to end-of-year results highlighting significant increases in organic reach and website traffic due to organic social strategies.

Marketing Operations Specialist at Kulu Motors

Helped create and implement marketing campaigns across channels; performed market research to identify demographics and trends; tracked campaign performance to inform strategy; collaborated with marketing and sales to ensure alignment; supported lead generation and campaign delivery; built client relationships and provided performance updates; developed customized project intake forms; ensured timely project delivery; collaborated with cross-functional teams to enhance client experience and improve processes.

Campaign Manager at GUD FILTERS

Managed brand marketing campaigns across multi-channel activations; coordinated with Brand, Field Marketing, Revenue, Creative, Loyalty, Program Marketing, PR, and Legal; led day-to-day workflow for campaigns, ensuring productive meetings, timelines, and action items; secured stakeholder feedback and approvals; maintained status updates and effective cross-functional communication; used Asana for traffic management and coordination; proactively resolved issues and kept campaigns on schedule.

Creative Project Manager at The Industrious

Developed project scopes and objectives, coordinated internal resources, and tracked progress; managed risk and produced detailed project plans; measured performance with appropriate tools; maintained comprehensive project documentation; regularly reported status to stakeholders; demonstrated leadership from conception to implementation; utilized tools such as Asana, Slack, Confluence, and Basecamp; communicated effectively with clients and teams to ensure delivery.

Project Manager & Brand Strategy at DesignCoup

Facilitated regular project updates and progress reports; managed schedules and deadlines; developed campaign strategies and documented scope of work; negotiated with outside vendors to improve cost efficiencies; sustained ongoing client relations as the company point of contact; hosted internal production meetings; coordinated vendor relationships and client communications; conducted industry research to inform clients’ business strategies and prepared sales materials for presentations.

Brand Strategist & HR Director at Peak Enterprises Corp

Created promotional materials across direct marketing formats; managed online reputation and daily content for social channels; coordinated weekly content management for multiple platforms; produced quarterly YouTube content; managed nationwide campaign compliance; led college recruiting and philanthropy partnerships; organized company events; oversaw employee relations; acted as liaison for philanthropic foundations.

Liquor Sales Representative at Ultra Liquor Wholesalers

Organized and maintained 30+ on-premise and off-premise accounts; hosted wine tastings; arranged lunches/charitable dinners for new customers; conducted quarterly inventory reports; developed and maintained new client accounts with orders, receivables, and inventory control.

Growth Marketing Manager at Origen Oil

Develop and execute full-funnel digital marketing strategies aligned to growth goals. Plan, manage, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms. Oversee SEO strategy, CRO, landing page strategy, and A/B testing. Track and report KPIs (ROAS, CPA, CPL, CTR, conversion rate, traffic, revenue attribution). Implement analytics and tracking (GA4, GTM, Search Console, pixels). Build budgets, email campaigns, segmentation, and lifecycle journeys. Collaborate with sales to improve lead quality and conversion, lead content distribution, and social/channel management. Coordinate creatives and ensure brand consistency. Continuously test new strategies and channels. Achieved a 28% CPA reduction and 41% increase in lead volume within 90 days.