Freelance Web & Graphic Designer at Self-employed

Design and develop responsive, WCAG-compliant Webflow websites for B2C and nonprofit clients; implement SEO strategies. Audit and optimize WordPress sites for performance and UX. Leverage Google Analytics 4 for event-based data collection, cross-platform tracking, and enhanced measurement to inform digital marketing strategies. Create brand identities and print/digital marketing materials to boost audience engagement.

Sr. Design Technologist at Goodway Group

Led the development and maintenance of Goodway's first digital advertising enrollment portals with a legally binding contract system; helped secure the Taco Bell account by creating the nationwide exclusive US local digital marketing enrollment system for franchises. Built relationships with Subaru, GM, Kubota, and attracted Maserati and Alfa Romeo through sales collateral, emails, trade-show materials, digital ads, and marketing portals. Automated enrollment-to-campaign workflow with Gravity Forms and Monday.com, saving 12 hours per week; created a retail partner membership portal reducing customer service time by 6 hours weekly and eliminating client wait times. Built in-house CMS, saving $2,800 per month in outsourcing costs. Mentored Marketing team in graphic design, video editing, SEO, and WCAG compliance. Led award submissions resulting in multiple international and US accolades (Wires Global Best Digital Campaign Anytime Fitness 2021; Digiday Best Search Campaign Anytime Fitness

Freelance Web & Graphic Designer at Self-employed

Built, launched, and maintained Shopify websites for five e-commerce brands; designed websites, brand identities, postcards, ads, flyers, posters, catalogs, and CD/DVD packaging. Art directed California Broker magazine (2015), streamlining proofreading and pre-press to reduce costs. Increased marketing newsletter open rate from 19% to 36% by implementing Mailchimp-powered e-newsletter system. Designed and art-directed GlamToday digital magazine (2012-2014), helping launch and securing a top-20 spot among iPad women’s glam fitness magazines in 2013.

Sr. Graphic/Web Designer – Art Director at ThinkPets, Inc. (Veterinary Care Magazine Publisher)

Helped Healthy Pet magazine readership grow from 2.4 million to 3.17 million by designing and art directing the publication. Retained and acquired direct mail and email clients (Bayer, Hill’s Pet Nutrition, Idexx, Lilly, Pfizer, VPI) by creating visually compelling materials. Boosted ThinkPets’ brand awareness to support the parent company’s national expansion; contributed to Healthy Pet magazine winning Apex Award and MarCom Awards as Art Director.