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I am a Graphic Designer with 3+ years of experience across brand identity, campaigns, and content creation for fashion, lifestyle, and consumer brands. I lead the full creative process from research and concept development through to execution across digital, print, and social platforms, working with freelance, in-house, and agency teams. I blend strong visual fundamentals with a commercially aware approach to deliver work that is strategically grounded and culturally relevant.…I am a Graphic Designer with 3+ years of experience across brand identity, campaigns, and content creation for fashion, lifestyle, and consumer brands. I lead the full creative process from research and concept development through to execution across digital, print, and social platforms, working with freelance, in-house, and agency teams. I blend strong visual fundamentals with a commercially aware approach to deliver work that is strategically grounded and culturally relevant.

Saloni Kedia

Brand Designer, Creative Director, Art Director, +7

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I am a Graphic Designer with 3+ years of experience across brand identity, campaigns, and content creation for fashion, lifestyle, and consumer brands. I lead the full creative process from research and concept development through to execution across digital, print, and social platforms, working with freelance, in-house, and agency teams. I blend strong visual fundamentals with a commercially aware approach to deliver work that is strategically grounded and culturally relevant.…I am a Graphic Designer with 3+ years of experience across brand identity, campaigns, and content creation for fashion, lifestyle, and consumer brands. I lead the full creative process from research and concept development through to execution across digital, print, and social platforms, working with freelance, in-house, and agency teams. I blend strong visual fundamentals with a commercially aware approach to deliver work that is strategically grounded and culturally relevant.

Available to hire

I am a Graphic Designer with 3+ years of experience across brand identity, campaigns, and content creation for fashion, lifestyle, and consumer brands.

I lead the full creative process from research and concept development through to execution across digital, print, and social platforms, working with freelance, in-house, and agency teams. I blend strong visual fundamentals with a commercially aware approach to deliver work that is strategically grounded and culturally relevant.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Hindi

Fluent

Tamil

Advanced

Work Experience

Graphic Designer (Volunteer) at Calm Nest Collective

January 1, 2026 - Present

Remote/London-based volunteer graphic design role: designed social-first graphics including carousels, templates and short-form video content aligned with brand guidelines; translated neuro-inclusive themes into calm, accessible visual storytelling through reels and motion-led visuals; developed layouts and assets prioritising clarity, accessibility, and visual consistency; collaborated with internal teams to refine creative output and strengthen brand communication.

Freelance Graphic Designer at Self-Employed (Remote)

January 1, 2024 - January 1, 2025

Delivered 10+ branding and campaign projects across fashion, lifestyle, and consumer brands; led projects from initial research and concept development through to final execution; created social-first content and motion assets; contributed to brand storytelling and audience growth; managed multiple concurrent projects in a fast-paced environment.

Communications Designer (Mid-weight) at Studio Work in Girl

January 1, 2022 - January 1, 2024

Led creative strategy and execution for 15+ brand accounts across fashion, lifestyle, and service sectors; developed 10+ brand identities, managing full lifecycle from research and concept to logo systems and multi-platform rollout; created campaign-led content across social media, digital platforms, and print; delivered high-performance social content and drove significant audience growth; collaborated with clients, influencers and internal teams to translate ideas into commercially effective output; managed multiple concurrent projects in a fast-paced agency environment.

Visual Designer (Graduation Project) at Outthouse Jewellery

January 1, 2022 - June 1, 2022

Created campaign visuals and storytelling for fashion collections, including Lakmé Fashion Week 2022; designed organic and paid high-quality visuals for social media, email marketing and digital platforms; supported photography, styling, and visual direction for campaign shoots; conducted trend research and forecasting to inform creative direction for campaigns and product launches.