I’m Laura González, a Senior UX Designer and Design Systems Lead with 7+ years building scalable multi-brand systems, user-centered product experiences, and AI-enhanced workflows across e-commerce, SaaS, healthtech, edtech, petcare, and logistics. I specialise in Design Systems, tokens, Figma architecture, UX research, product strategy, AI automation, and cross-functional collaboration. Known for turning complexity into clarity, I align teams and design processes that accelerate delivery, improve accessibility, and raise design quality across entire ecosystems. I’m seeking remote roles where UX, systems thinking, and AI come together to create impactful products. I’m hands-on with UX & Product Design, UI, interaction design, prototyping, user research, and usability testing, plus governance of design tokens, design systems, and accessibility across web and mobile. I enjoy facilitation, workshops, and building scalable, inclusive experiences with cross-functional teams.

Laura González

I’m Laura González, a Senior UX Designer and Design Systems Lead with 7+ years building scalable multi-brand systems, user-centered product experiences, and AI-enhanced workflows across e-commerce, SaaS, healthtech, edtech, petcare, and logistics. I specialise in Design Systems, tokens, Figma architecture, UX research, product strategy, AI automation, and cross-functional collaboration. Known for turning complexity into clarity, I align teams and design processes that accelerate delivery, improve accessibility, and raise design quality across entire ecosystems. I’m seeking remote roles where UX, systems thinking, and AI come together to create impactful products. I’m hands-on with UX & Product Design, UI, interaction design, prototyping, user research, and usability testing, plus governance of design tokens, design systems, and accessibility across web and mobile. I enjoy facilitation, workshops, and building scalable, inclusive experiences with cross-functional teams.

Available to hire

I’m Laura González, a Senior UX Designer and Design Systems Lead with 7+ years building scalable multi-brand systems, user-centered product experiences, and AI-enhanced workflows across e-commerce, SaaS, healthtech, edtech, petcare, and logistics. I specialise in Design Systems, tokens, Figma architecture, UX research, product strategy, AI automation, and cross-functional collaboration. Known for turning complexity into clarity, I align teams and design processes that accelerate delivery, improve accessibility, and raise design quality across entire ecosystems.

I’m seeking remote roles where UX, systems thinking, and AI come together to create impactful products. I’m hands-on with UX & Product Design, UI, interaction design, prototyping, user research, and usability testing, plus governance of design tokens, design systems, and accessibility across web and mobile. I enjoy facilitation, workshops, and building scalable, inclusive experiences with cross-functional teams.

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Language

Catalan; Valencian
Fluent
Spanish; Castilian
Fluent
English
Advanced

Work Experience

Senior UX Designer & Design System Lead at Veepee
January 1, 2024 - Present
Lead governance and evolution of the Design System across web, iOS, and Android. Manage tokens, components, accessibility guidelines, and documentation for multiple brands. Support 3+ product squads in discovery, UX strategy, user flows, and high-fidelity prototyping. Implement AI-assisted design workflows (Figma Make, ChatGPT) to accelerate documentation and exploration. Facilitate workshops to align stakeholders, PMs, engineers, and designers. Ensure quality and consistency across design and development outputs.
Professor of Interface Design at UOC
January 1, 2024 - Present
Professor of Interface Design for UX/UI bachelor students; teach and mentor in UX/UI topics.
Trainer in user-centred digital design for EU staff at EUAA
January 1, 2022 - Present
Trainer in user-centred digital design for EU staff; delivered training on user-centered digital design.
Freelance UX Designer & Product Consultant
January 1, 2021 - Present
Providing UX design and product consulting services for multiple clients; contributed to discovery, UX strategy, user flows, and prototyping across SaaS, marketplaces, and healthcare tools.

Education

Master’s in User Experience Design at UNIR
January 1, 2020 - January 1, 2021
BSc in Multimedia Engineering at UPC (CITM)
January 1, 2014 - January 1, 2018
Master’s in Secondary Education at URV
January 1, 2018 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Education, Retail, Transportation & Logistics, Professional Services