I am a creative and commercially driven beauty professional and digital content creator with extensive experience across cosmetics retail, skincare brands, and running a successful freelance makeup business. I combine hands-on industry experience with formal digital marketing training, and I understand both the customer psychology behind beauty purchases and the content required to drive engagement and sales. I'm passionate about beauty trends, visual storytelling and growing brand communities online. I am seeking a Social Media executive role within a fashion or beauty brand where I can contribute creative strategy, content planning and audience growth.…

Hollie Davis Leckie

I am a creative and commercially driven beauty professional and digital content creator with extensive experience across cosmetics retail, skincare brands, and running a successful freelance makeup business. I combine hands-on industry experience with formal digital marketing training, and I understand both the customer psychology behind beauty purchases and the content required to drive engagement and sales. I'm passionate about beauty trends, visual storytelling and growing brand communities online. I am seeking a Social Media executive role within a fashion or beauty brand where I can contribute creative strategy, content planning and audience growth.…

Available to hire

I am a creative and commercially driven beauty professional and digital content creator with extensive experience across cosmetics retail, skincare brands, and running a successful freelance makeup business. I combine hands-on industry experience with formal digital marketing training, and I understand both the customer psychology behind beauty purchases and the content required to drive engagement and sales. I’m passionate about beauty trends, visual storytelling and growing brand communities online. I am seeking a Social Media executive role within a fashion or beauty brand where I can contribute creative strategy, content planning and audience growth.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Makeup Artist at Hollie Leckie Makeup Artist
January 1, 2019 - Present
Built and promoted personal beauty brand via social media platforms. Created regular makeup and beauty content to attract and retain clients. Converted online audience into bookings and repeat customers. Promoted new services including HD Brows, Brow Lamination & Lash Lift. Managed branding, pricing, promotions and customer communication. Developed strong understanding of what content drives enquiries and sales.
One-to-one Support / Teaching Assistant at Whitehead Primary School
August 1, 2022 - Present
Gained experience working with children with special educational needs. Raised £8,500 through Cash for Kids by coordinating fundraising events, raffles and a coffee morning to enhance outdoor and ICT facilities.
Business Support Assistant at Spence & Partner LTD
September 1, 2017 - January 31, 2019
Provided reception support, implemented paperless postage system, franking, binding, and PA duties for travel and meeting room coordination.
Receptionist at Belfast Met College
June 1, 2017 - August 31, 2017
Front-of-house duties; general admin, switchboard, inquiries, post handling, updating events calendar.
Barista & Waitress at Barista and Waitress Work (Australia)
February 1, 2015 - February 29, 2016
High-paced hospitality across the east coast of Australia; developed customer service and multitasking skills.
Counter Manager at Kiehl's (Jenners Edinburgh)
April 1, 2014 - February 28, 2015
Counter manager; managing staff, rotas, cashing up, stock orders, and driving customer acquisition.
Sales Staff / Assistant Manager at Clarins UK
January 1, 2012 - March 31, 2014
Sales role; promoted to assistant manager and elite team; generated new business for the brand.
Sales Staff / Makeup Artist at MAC Cosmetics (Harvey Nichols Edinburgh)
November 1, 2011 - January 31, 2012
Makeup artist; customer service and sales.
Senior Sales Assistant at Whistles Clothes Shop Edinburgh
September 1, 2008 - November 30, 2011
Senior sales assistant; cash handling, visual merchandising, stock replenishment and customer service.
Sales / Window Displays at Jenner’s – House of Frasers Edinburgh
September 1, 2006 - August 31, 2008
Window displays creation and in-store visuals; deadline-driven.
One-to-One Teaching Assistant at Whitehead Primary School
August 1, 2022 - Present
Provided one-to-one support to children, including those with special educational needs. Coordinated fundraising initiatives, contributing to school projects and facilities upgrades (raised £8,500 through cash-for-kids events, raffles and a coffee morning).
Makeup Artist & Customer Service at MAC Cosmetics (Debenhams Belfast)
March 1, 2016 - May 31, 2017
Gained makeup artistry and customer service experience; managed day-to-day bookings, delivered high-quality service, and planned tasks to meet customer needs.
Barista/Waitress at Barista and Waitress Work (Australia)
February 1, 2015 - February 29, 2016
Worked in high-end, fast-paced coffee establishments along the East Coast of Australia, developing hospitality and customer interaction skills while traveling.
Counter Manager at Kiehl's ( Jenners Edinburgh )
April 1, 2014 - February 28, 2015
Counter manager responsible for staff management, rota planning, cash handling, and stock orders; contributed to growing customer base and sales.
Sales Assistant / Elite Team Member at Clarins UK
January 1, 2012 - March 31, 2014
Sales staff with progression to assistant manager and elite team involved in generating new business for the brand.
Sales/Makeup Artist at MAC Cosmetics (Harvey Nichols Edinburgh)
November 1, 2011 - January 31, 2012
Provided makeup artistry and customer service; built rapport with customers to understand needs and deliver tailored solutions.
Window Display / Visual Merchandiser at Jenner’s – House of Frasers Edinburgh
September 1, 2006 - August 31, 2008
Designed and organised window displays; created in-store visual displays to enhance department appeal; worked to tight deadlines as part of a small team.
Makeup Artist at Hollie Leckie Makeup Artist (Self-employed)
January 1, 2019 - Present
Built and promoted a personal beauty brand via social media; created regular makeup and beauty content to attract and retain clients; converted online audience into bookings and repeat customers; promoted new services such as HD Brows, Brow Lamination & Lash Lift; managed branding, pricing, promotions and customer communication; developed understanding of which content drives enquiries and sales.
Makeup Artist / Customer Service at Mac Cosmetics (Debenhams Belfast)
March 1, 2016 - May 31, 2017
Gained makeup artistry and customer service experience; managed day-to-day bookings and customer communications.
Barista and Waitress at Barista and Waitress (Australia)
February 1, 2015 - February 29, 2016
Worked in high-paced hospitality across the east coast of Australia; developed customer service and teamwork skills.
Sales Staff at Clarins UK
January 1, 2012 - March 31, 2014
Sales role with progression to assistant manager; part of elite team generating new business for the brand.
Sales / Makeup Artist at Mac Cosmetics (Harvey Nichols Edinburgh)
November 1, 2011 - January 31, 2012
Makeup artistry and customer service; developed product knowledge and customer relationships.
Sales/Window Display Assistant at Jenner's – House of Fraser Edinburgh
September 1, 2006 - August 31, 2008
Window displays and in-store visuals; team-driven to meet deadlines and enhance shopping experience.
Barista and Waitress at Various high-end cafes, East Coast, Australia
February 1, 2015 - February 29, 2016
High-paced hospitality experience while travelling in Australia; developed adaptability and customer service skills.
Makeup Artist / Customer Service at Mac Cosmetics (Harvey Nichols Edinburgh)
November 1, 2011 - January 31, 2012
Customer service and makeup artistry; supported day-to-day operations and bookings.
Window Display Designer / Retail Assistant at Jenner’s (House of Fraser Edinburgh)
September 1, 2006 - August 31, 2008
Window displays design and in-store visual merchandising to enhance customer experience; worked to tight deadlines.

Education

Scottish Standard Grades and Intermediate grades achieved at Edinburgh Rudolf Steiner School
September 1, 1996 - June 30, 2004
Hairdressing Course (Level 5) Merit Pass at Cardonald College Glasgow
September 1, 2010 - June 30, 2011
Theatrical and Media Make-Up Diploma 3 Merit Pass at Stevenson College Edinburgh
September 1, 2009 - June 30, 2010
BE-OCN NI Level 2 Award in Digital Marketing at Newtownabbey Reginal College (NRC)
January 1, 2022 - June 30, 2022
BE-OCN NI Level 2 Award in Digital Marketing at Newtownabbey Reginal College (NRC)
January 1, 2022 - June 30, 2022
Level 3 Diploma - Support Teaching and Learning in Schools at Newtownabbey Reginal College (NRC)
September 1, 2022 - June 30, 2023
Level 3 Diploma - Support Teaching and Learning in Schools at Newtownabbey Reginal College (NRC)
September 1, 2022 - June 1, 2023
BE-OCN NI Level 2 Award in Digital Marketing at Newtownabbey Reginal College (NRC)
January 1, 2022 - June 1, 2022
Hairdressing Course (Level 5) at Cardonald College Glasgow
September 1, 2010 - June 1, 2011
Theatrical and Media Make-Up Diploma 3 at Stevenson College Edinburgh
September 1, 2009 - June 1, 2010
Scottish Standard Grades and Intermediate grades at Edinburgh Rudolf Steiner School Edinburgh
September 1, 1996 - June 1, 2004
Theatrical and Media Make-Up Diploma 3 at Stevenson College Edinburgh
September 1, 2009 - June 30, 2010
Hairdressing Course (Level 5) Merit Pass at Cardonald College Glasgow
September 1, 2010 - June 30, 2011
BE-OCN NI Level 2 Award in Digital Marketing at Newtownabbey Reginal College (NRC)
January 1, 2022 - June 30, 2022
Level 3 Diploma - Support Teaching and Learning in Schools at Newtownabbey Reginal College (NRC)
September 1, 2022 - June 30, 2023
Scottish Standard Grades and Intermediate grades at Edinburgh Rudolf Steiner School
September 1, 1996 - June 30, 2004
Level 3 Diploma - Support Teaching and Learning in Schools at Newtownabbey Reginal College (NRC)
September 1, 2022 - June 30, 2023
BE-OCN NI Level 2 Award in Digital Marketing at Newtownabbey Reginal College (NRC)
January 1, 2022 - June 30, 2022
Hairdressing Course (Level 5) Merit Pass at Cardonald College Glasgow
September 1, 2010 - June 30, 2011
Theatrical and Media Make-Up Diploma 3 Merit Pass at Stevenson College Edinburgh
September 1, 2009 - June 30, 2010
Scottish Standard Grades and Intermediate grades at Edinburgh Rudolf Steiner School
September 1, 1996 - June 30, 2004

Qualifications

Level 3 Diploma - Support Teaching and Learning in Schools
September 1, 2022 - June 30, 2023
BE-OCN NI Level 2 Award in Digital Marketing
January 1, 2022 - June 30, 2022
BE-OCN NI Level 2 Award in Digital Marketing
January 1, 2022 - June 30, 2022
Level 3 Diploma - Support Teaching and Learning in Schools
September 1, 2022 - June 1, 2023
BE-OCN NI Level 2 Award in Digital Marketing
January 1, 2022 - June 1, 2022
Hairdressing Course (Level 5)
September 1, 2010 - June 1, 2011
Theatrical and Media Make-Up Diploma 3
September 1, 2009 - June 1, 2010
Scottish Standard Grades and Intermediate grades
September 1, 1996 - June 1, 2004
Level 3 Diploma - Support Teaching and Learning in Schools
September 1, 2022 - June 30, 2023
BE-OCN NI Level 2 Award in Digital Marketing
January 1, 2022 - June 30, 2022
Theatrical and Media Make-Up Diploma 3
September 1, 2009 - June 30, 2010
Hairdressing Course (Level 5)
September 1, 2010 - June 30, 2011
Scottish Standard Grades and Intermediate grades
September 1, 1996 - June 30, 2004
BE-OCN NI Level 2 Award in Digital Marketing
January 1, 2022 - June 30, 2022
Level 3 Diploma - Support Teaching and Learning in Schools
September 1, 2022 - June 30, 2023

Industry Experience

Retail, Consumer Goods, Professional Services, Media & Entertainment, Software & Internet, Education

Skills

Experience Level