Katrina Isabelle Labayno

Language

English
Advanced

Work Experience

Digital Designer at MRM Manila
January 1, 2021 - January 1, 2025
Handled digital marketing production for global brands including Honeywell, Cisco, Verizon, and Sony Japan, delivering assets aligned with brand and media specifications. Supported the Art Director and Senior Digital Designer in creative execution and quality assurance. For Honeywell, Cisco, and Verizon: produced eDMs, standard and rich media banners, .com materials, and campaign microsites. For Sony Global (Electronics): created wireframes for website structure using Adobe Experience Manager (AEM) and prepared visual assets for web deployment across devices.
Graphic Designer, Marketing Specialist, and Assistant Team Leader - Content Team at Lucky Huarong Technology Inc.
January 1, 2019 - January 1, 2021
Designed homepage layouts and visual assets for Lazada storefronts, including Tylex and Razer Philippines. Created promotional banners featured on the Lazada homepage to drive visibility and sales. Produced engaging social media content for Facebook, Instagram, and Lazada Feed. Managed product uploads and maintained visual consistency across storefronts. Conducted competitor analysis and market research to inform design strategies.
Graphic Designer and MIS Staff at Taytay Municipal Hall
January 1, 2018 - January 1, 2019
Provided visual design support across multiple departments, creating materials for internal and public-facing communications. Designed layouts for print and digital assets, including banners and identification cards. Ensured outputs aligned with institutional branding and communication standards.

Education

AB Multimedia and Arts, Major in Studio Arts and Graphic Design at Asia Pacific College
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Education