An internationally experienced marketer who has built and implemented marketing strategies for B2B SaaS companies, both large and small, across both EMEA & APAC. At DeepStream I own the end-to-end marketing programme, driving pipeline growth and MQL acquisition through targeted, data-led initiatives aligned to our ICP. I partner with sales and customer success to support new business, expansion, and brand positioning. Highlights: Built and optimised ICP persona - led nurture strategies using A/B testing to refine messaging and increase MQLs month-on- month. Developed and executed the LinkedIn strategy across thought leadership, organic content, and paid acquisition (lead gen, awareness, engagement). Led targeted webinar, co-marketing, and partnership campaigns, delivering two flagship events per quarter as a key driver of new contacts and MQLs. Owned ABM campaigns for priority segments, aligning closely with sales to drive high-intent pipeline. Managed the website, CRO, and SEO to optimise digital discovery and conversion. Developed core marketing collateral and managed key third- party and influencer relationships (Gartner, Spend Matters, G2) to strengthen credibility and reach. Owned the central marketing dashboard, tracking KPIs across campaigns, nurture, paid acquisition, and pipeline impact.…An internationally experienced marketer who has built and implemented marketing strategies for B2B SaaS companies, both large and small, across both EMEA & APAC. At DeepStream I own the end-to-end marketing programme, driving pipeline growth and MQL acquisition through targeted, data-led initiatives aligned to our ICP. I partner with sales and customer success to support new business, expansion, and brand positioning. Highlights: Built and optimised ICP persona - led nurture strategies using A/B testing to refine messaging and increase MQLs month-on- month. Developed and executed the LinkedIn strategy across thought leadership, organic content, and paid acquisition (lead gen, awareness, engagement). Led targeted webinar, co-marketing, and partnership campaigns, delivering two flagship events per quarter as a key driver of new contacts and MQLs. Owned ABM campaigns for priority segments, aligning closely with sales to drive high-intent pipeline. Managed the website, CRO, and SEO to optimise digital discovery and conversion. Developed core marketing collateral and managed key third- party and influencer relationships (Gartner, Spend Matters, G2) to strengthen credibility and reach. Owned the central marketing dashboard, tracking KPIs across campaigns, nurture, paid acquisition, and pipeline impact.WWWW…