Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Ashley Melton, a digital marketing and content creation professional with over five years of experience focused on social media marketing, video production, post-production, photography, and website and social media graphic design. I specialize in social media advertising, insights, analytical reporting, creative design, and copywriting, delivering results for clients. I thrive in collaborative environments where I can exchange ideas with teammates and bring innovative solutions to the table, while also working independently with minimal supervision. I am committed to continuous learning and staying updated on the latest software and techniques in the industry to leverage my skills in digital marketing and video production to drive client success.…I am Ashley Melton, a digital marketing and content creation professional with over five years of experience focused on social media marketing, video production, post-production, photography, and website and social media graphic design. I specialize in social media advertising, insights, analytical reporting, creative design, and copywriting, delivering results for clients. I thrive in collaborative environments where I can exchange ideas with teammates and bring innovative solutions to the table, while also working independently with minimal supervision. I am committed to continuous learning and staying updated on the latest software and techniques in the industry to leverage my skills in digital marketing and video production to drive client success.

Ashley Melton

Social Media Manager, Videographer, Photographer, +3





I am Ashley Melton, a digital marketing and content creation professional with over five years of experience focused on social media marketing, video production, post-production, photography, and website and social media graphic design. I specialize in social media advertising, insights, analytical reporting, creative design, and copywriting, delivering results for clients. I thrive in collaborative environments where I can exchange ideas with teammates and bring innovative solutions to the table, while also working independently with minimal supervision. I am committed to continuous learning and staying updated on the latest software and techniques in the industry to leverage my skills in digital marketing and video production to drive client success.…I am Ashley Melton, a digital marketing and content creation professional with over five years of experience focused on social media marketing, video production, post-production, photography, and website and social media graphic design. I specialize in social media advertising, insights, analytical reporting, creative design, and copywriting, delivering results for clients. I thrive in collaborative environments where I can exchange ideas with teammates and bring innovative solutions to the table, while also working independently with minimal supervision. I am committed to continuous learning and staying updated on the latest software and techniques in the industry to leverage my skills in digital marketing and video production to drive client success.

Available to hire

I am Ashley Melton, a digital marketing and content creation professional with over five years of experience focused on social media marketing, video production, post-production, photography, and website and social media graphic design. I specialize in social media advertising, insights, analytical reporting, creative design, and copywriting, delivering results for clients.

I thrive in collaborative environments where I can exchange ideas with teammates and bring innovative solutions to the table, while also working independently with minimal supervision. I am committed to continuous learning and staying updated on the latest software and techniques in the industry to leverage my skills in digital marketing and video production to drive client success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Video Production Assistant at Life View Productions LLC

July 1, 2024 - Present

Second video shooter for special events for churches like Grace Church, Non-Profits and Interview style videos. Assisted shooting a live broadcast for a scholarship program at Morgan University. Social Media Manager for Life View for Facebook, Instagram and LinkedIn.

Marketing Director at Black Tie Entertainment

July 1, 2024 - Present

Oversee and contribute to all marketing channels including website content, organic and paid social platforms (Facebook, Instagram + Pinterest), and print marketing collateral for trade shows and open houses. Created a paid social strategy and implemented creative for paid Facebook and Instagram ads specifically with video ads. Traffic increased by 50%. Spearhead new marketing projects with digital signage for open houses. Shoot DJ videos for website and social media and keep up with new trends.

Social Media Strategist at ESB Advertising

April 1, 2022 - July 1, 2024

Led and managed 10+ client accounts for paid Facebook/Instagram ads across diverse industries, delivering ROAS. Developed custom advertising strategies for both new and existing clients, resulting in improved ROAS and increased revenue by 50% or more for specific clients. Shot professional photos of NFL players and edited photos and videos with Adobe Lightroom and Adobe Premiere to create Facebook and Instagram ads. Managed social media accounts by creating engaging videos and posts for Facebook, Instagram, LinkedIn, YouTube, and TikTok. Increased ROAS by a minimum of 60% in 2023 from 2022 for multiple clients including Pizza Boli’s from a 5x ROI to a 15x ROAS and Michael and Son from a 0.5x ROI to a 10x ROAS. Designed graphics, videos and wrote persuasive ad copy that significantly improved ad performance, leading to increased conversions by 30% and ROAS by 50%. Analyzed data and presented findings during annual meetings, providing strategic recommendations and feedback for improvin

Marketing Project Manager at INOVA HEALTH SYSTEM

November 1, 2020 - June 1, 2021

Managed projects with Wrike, coordinated with Creative Services’ external vendors including designers and print production. Designed digital signage across all 5 hospitals. Managed marketing projects for Human Resources and create marketing collateral and strategy plans for the business.

Marketing Communications Specialist at INOVA HEALTH SYSTEM

August 1, 2019 - May 1, 2020

Designed digital signage, social graphics, and animated video graphics for events and marketing campaigns across 5 Inova hospitals collaboratively with the Creative Services team. Planned and coordinated marketing events such as Facebook Live’s with external vendors, “Ask the Expert” events for the public as well as webinars with Go-To-Webinar. Spearheaded and managed the marketing strategy for Human Resources and Talent Acquisition, uniquely acquiring the business unit as the sole specialist and only marketing specialist through exemplary leadership and communication. Crafted high-converting landing pages for PPC (Pay Per Click) campaigns, utilizing the CMS 5-stars platform for both regional and national initiatives, resulting in a remarkable 10% boost in traffic. Wrote and edited external marketing content such as flyers, brochures and digital signage as a high level, system approach. Managed projects with Wrike and coordinated marketing campaigns by assisting Marketing Executi

Marketing Administrator/Receptionist at Integrated Insurance Solutions

October 1, 2018 - April 1, 2019

Spearheaded the design of flyers, posters, and signage for events, while also taking charge of the introduction and management of a new quarterly newsletter. Calculated analytical data for social media and studied current social trends. Developed and designed a quarterly report with google and social media analytics. Implemented a company Instagram account and scheduled social media posts with Hootsuite for Facebook, Instagram, and LinkedIn. Managed and scheduled email campaigns with MailChimp in which open rates increased by 40% compared to the industry average. Designed and coordinated a presentation for the agency’s annual meeting and exceeded the expectations from the executive staff.

Marketing Associate at BLACK TIE ENTERTAINMENT

January 1, 2016 - September 1, 2018

Managed and designed organic social media posts with platforms such as Facebook, Instagram, LinkedIn and Pinterest. Distributed marketing materials and provided support at tradeshows and events. Increased social media following on Instagram by 50% in the first year. Developed paid Instagram and Facebook promotions and used analytical strategies based on previous data of target audiences to optimize lead generation. Increased engagement by 20% when engaging with current followers and partners. Designed and curated the company’s website to be coherent with the brand and messaging.

Public Relations Intern at THE WASHINGTON EXAMINER

June 1, 2018 - August 1, 2018

Managed and Scheduled tweets with TweetDeck on the examiner press page. Learned basic techniques in Adobe After Effects. Embedded videos from Vimeo and scheduled them to Tweet Deck. Implemented articles from the Washington Examiner website to Twitter.

Deputy Video Editor at MASON CABLE NETWORK

September 1, 2017 - June 1, 2018

Edited “Mason Cable News” Live broadcast and “Mason Munchies” with Adobe Premiere Pro. Designed thumbnails for YouTube with Canva and Photoshop. Created highlights and teasers for social media using Adobe Premiere Pro. Managed and updated the social media account for “Mason Munchies.” Lead videographer on specific shoots and used studio equipment such as Canon XA11, 1DX Mark II, lavaliers, boom mics, and lighting, tripods, and stabilizers.