I am a strategic WordPress Developer with over five years of experience architecting high-performance websites that drive tangible business results. I specialize in translating complex client objectives into custom WordPress solutions, from bespoke theme development and advanced custom fields (ACF) to data-informed SEO. My approach combines a mastery of responsive design and accessibility with a core focus on creating digital experiences that captivate users and achieve key performance indicators. I am committed to delivering projects on time, within scope, and beyond expectations. I am passionately curious about the transformative potential of emerging technologies, particularly AI. I am actively exploring and integrating AI tools into my workflow to augment development processes, enhance creative problem-solving, and pioneer more intelligent and efficient digital solutions. This commitment to continuous learning ensures I remain at the forefront of web development, ready to leverage the next wave of innovation to deliver even greater value.

E. David Man

I am a strategic WordPress Developer with over five years of experience architecting high-performance websites that drive tangible business results. I specialize in translating complex client objectives into custom WordPress solutions, from bespoke theme development and advanced custom fields (ACF) to data-informed SEO. My approach combines a mastery of responsive design and accessibility with a core focus on creating digital experiences that captivate users and achieve key performance indicators. I am committed to delivering projects on time, within scope, and beyond expectations. I am passionately curious about the transformative potential of emerging technologies, particularly AI. I am actively exploring and integrating AI tools into my workflow to augment development processes, enhance creative problem-solving, and pioneer more intelligent and efficient digital solutions. This commitment to continuous learning ensures I remain at the forefront of web development, ready to leverage the next wave of innovation to deliver even greater value.

Available to hire

I am a strategic WordPress Developer with over five years of experience architecting high-performance websites that drive tangible business results. I specialize in translating complex client objectives into custom WordPress solutions, from bespoke theme development and advanced custom fields (ACF) to data-informed SEO. My approach combines a mastery of responsive design and accessibility with a core focus on creating digital experiences that captivate users and achieve key performance indicators. I am committed to delivering projects on time, within scope, and beyond expectations.

I am passionately curious about the transformative potential of emerging technologies, particularly AI. I am actively exploring and integrating AI tools into my workflow to augment development processes, enhance creative problem-solving, and pioneer more intelligent and efficient digital solutions. This commitment to continuous learning ensures I remain at the forefront of web development, ready to leverage the next wave of innovation to deliver even greater value.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Italian
Fluent
French
Fluent

Work Experience

WordPress Developer – on-site at London Martial Arts & Fitness Academy
April 1, 2025 - November 1, 2025
Spearheaded the end-to-end design and development of a dynamic WordPress website for a premier local fitness institution, focusing on member acquisition and brand elevation through a modern, performance-driven digital presence. Implemented a fully custom, mobile-first theme using modern PHP and jQuery to deliver a fast, immersive user experience that reflects the academy's brand energy. Built a flexible CMS by creating a suite of custom Gutenberg blocks with ACF Pro, empowering staff to easily manage class schedules, member testimonials, and promotional content. Executed a comprehensive performance optimization plan including image optimization, script minification, and caching to ensure rapid load times and a seamless user journey. Collaborated with stakeholders to deploy features such as integrated booking systems and targeted landing pages to convert visitors into enrolled members. Iterated on site architectures and content strategies based on user feedback to ensure the final produ
WordPress Designer & Developer at Freelance / Portfolio: e-Contents
November 1, 2016 - Present
Architected and engineered custom, user-centric WordPress solutions for a diverse client portfolio, focusing on high-performance, accessible, and visually engaging websites. Full-stack WordPress development: built fully custom, responsive themes from the ground up and engineered dynamic content modules using Advanced Custom Fields (ACF) Pro and the Gutenberg block editor. Leveraged core WordPress APIs and hooks for scalable, maintainable code. Optimized site architecture, on-page elements, and core web vitals to enhance user experience and achieve higher search engine rankings, resulting in improved organic traffic and lead generation. Translated client requirements into intuitive UI/UX by creating wireframes and prototypes, adhering to WCAG guidelines to ensure inclusivity and layout consistency across devices.
Digital Designer at London South Bank University
May 1, 2021 - October 1, 2021
Supported the Research, Enterprise, and Innovation Operations Team by conceptualizing and producing a diverse range of digital assets to enhance the university's internal training and administrative projects. Key contributions included motion graphics animations, interactive quizzes, and branded document templates to facilitate effective learning and communication. Collaborated with operational staff to strategically adapt and embed new training content into the university’s internal systems and workflows. Established standardized digital templates and a foundational design system to ensure visual consistency and brand coherence across departmental documentation and tools.

Education

BA (Hons) Digital Design at London South Bank University
September 1, 2017 - July 1, 2020
Certificate of Higher Education in Web Technology at Birkbeck, University of London
January 1, 2012 - May 1, 2014
City & Guilds Certificate in PC Maintenance at Lambeth College, London
September 1, 2008 - July 1, 2009
City & Guilds Certificate in Web Design at College of North East London
September 1, 2006 - February 1, 2007

Qualifications

Certificate of Higher Education in Web Technology
January 1, 2012 - May 1, 2014
City & Guilds Certificate in PC Maintenance
September 1, 2008 - July 1, 2009
City & Guilds Certificate in Web Design
September 1, 2006 - February 1, 2007

Industry Experience

Software & Internet, Education, Professional Services, Media & Entertainment