Hi, I’m Kristy Zhang, a Melbourne-based digital marketing and web development professional with over 17 years in web development and 15+ years in SEO. I blend deep technical SEO knowledge with commercial insight to deliver data-driven strategies, technical optimization, and measurable growth for clients across Australia and international markets. As the founder and former Business Director of Kingsford Web, I led end-to-end SEO, paid media, and web development projects, built strong client relationships, and steered growth in highly regulated financial services contexts. I excel at working independently, meeting tight deadlines, and turning complex data into actionable insights that drive sustainable organic growth.

Kristy Zhang

Hi, I’m Kristy Zhang, a Melbourne-based digital marketing and web development professional with over 17 years in web development and 15+ years in SEO. I blend deep technical SEO knowledge with commercial insight to deliver data-driven strategies, technical optimization, and measurable growth for clients across Australia and international markets. As the founder and former Business Director of Kingsford Web, I led end-to-end SEO, paid media, and web development projects, built strong client relationships, and steered growth in highly regulated financial services contexts. I excel at working independently, meeting tight deadlines, and turning complex data into actionable insights that drive sustainable organic growth.

Available to hire

Hi, I’m Kristy Zhang, a Melbourne-based digital marketing and web development professional with over 17 years in web development and 15+ years in SEO. I blend deep technical SEO knowledge with commercial insight to deliver data-driven strategies, technical optimization, and measurable growth for clients across Australia and international markets.

As the founder and former Business Director of Kingsford Web, I led end-to-end SEO, paid media, and web development projects, built strong client relationships, and steered growth in highly regulated financial services contexts. I excel at working independently, meeting tight deadlines, and turning complex data into actionable insights that drive sustainable organic growth.

See more

Language

English
Fluent

Work Experience

SEO / SEM / Web Specialist at Eightcap Pty Ltd
January 1, 2022 - Present
Lead SEO and paid media strategy for AU and international markets across multi-channel campaigns; drive technical SEO improvements and performance optimization; monitor data-driven metrics and ensure compliance and brand integrity.
Business Director at Kingsford Web
December 1, 2013 - December 1, 2021
Founded and managed a digital marketing agency delivering end-to-end SEO, paid media, and web development solutions for Australian clients; managed client acquisition, strategy development, and project delivery; built long-term client relationships; oversaw financial operations and business growth.
Senior Technical Specialist at ROI.com.au
March 1, 2013 - November 30, 2013
Led enterprise-level technical SEO initiatives; mentored technical SEO team; delivered site audits, optimization, and performance fixes; collaborated with developers and account managers for integrated strategy.
SEO Technical Support Team Lead at ROI.com.au
February 1, 2012 - March 31, 2013
Managed and mentored SEO technical support team; delivered site audits, technical optimization, and performance improvements; coordinated with developers and account managers for integrated strategy.
SEO Technical Support at ROI.com.au
August 1, 2011 - February 29, 2012
Led technical SEO support efforts; performed site audits, technical optimization, and performance fixes.
Web Developer at Mission PC
July 1, 2009 - March 31, 2010
Developed and maintained business websites; implemented CMS-based solutions and front-end enhancements; managed eBay store operations including listings, pricing, and promotions.
APAC Marketing Manager at Mission PC
May 1, 2010 - August 31, 2011
Managed APAC marketing initiatives, lead generation, and branding; coordinated campaigns and marketing programs to support business growth in the APAC region.

Education

Master of IT at Monash University
January 1, 2007 - December 31, 2009
Bachelor of IT at Griffith University
January 1, 2004 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Software & Internet, Professional Services, Education