Kristy Zhang
Hi, I’m Kristy Zhang, a Melbourne-based digital marketing and web development professional with over 17 years in web development and 15+ years in SEO.
About
Hi, I’m Kristy Zhang, a Melbourne-based digital marketing and web development professional with over 17 years in web development and 15+ years in SEO. I blend deep technical SEO knowledge with commercial insight to deliver data-driven strategies, technical optimization, and measurable growth for clients across Australia and international markets.
As the founder and former Business Director of Kingsford Web, I led end-to-end SEO, paid media, and web development projects, built strong client relationships, and steered growth in highly regulated financial services contexts. I excel at working independently, meeting tight deadlines, and turning complex data into actionable insights that drive sustainable organic growth.
- 17 years' experience
- Joined March 2026
Industry experience
- Media & Entertainment
- Financial Services
- Software & Internet
- Professional Services
- Education
Work experience· 7 roles
Lead SEO and paid media strategy for AU and international markets across multi-channel campaigns; drive technical SEO improvements and performance optimization; monitor data-driven metrics and ensure compliance and brand integrity.
Founded and managed a digital marketing agency delivering end-to-end SEO, paid media, and web development solutions for Australian clients; managed client acquisition, strategy development, and project delivery; built long-term client relationships; oversaw financial operations and business growth.
Led enterprise-level technical SEO initiatives; mentored technical SEO team; delivered site audits, optimization, and performance fixes; collaborated with developers and account managers for integrated strategy.
Education
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