I’m Ian Adams, a multidisciplinary graphic designer with a strong focus on branding and presentation design. I’ve collaborated with a range of clients—from law firms to design consultancies and regional businesses—delivering brand identities, compelling PowerPoint decks, infographics, and print-ready artwork that align with brand guidelines and client goals. I work well under pressure, value clear client briefs, and enjoy turning ideas into polished, production-ready design across both digital and print media.
I’m comfortable working independently or as part of a team, and I thrive on mentoring junior designers and improving internal processes. Proficient in the Adobe Creative Cloud suite and Microsoft Office, I enjoy taking projects from concept through to final production, always aiming to surpass client expectations while maintaining meticulous attention to detail.
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The challenge
The lawyer wanted to visualise an interactive way of how governments in Africa intend to tax digital companies by introducing new legislation or modifying existing rules around data related issues.
The result
I used an illustration of the African continent as the title navigation page. Here each country title flags highlighted the StrongerTogether network lawyer who had expertise in answering the four questions. The user was given a choice of navigation; to either click on COUNTRIES flags where they would be taken to a slide that lists the four questions and answers for that single country. Or they can click on each QUESTION and you would be taken to a slide that answers one question by all listed countries.
Deliverables
The completed PowerPoint file was emailed to the fee earner.
The challenge
The creation of a new brand identity to encompass a new academic initiative, that is aimed to encourage female academics in STEM subjects to network and collabrate more successfully, both nationally and internationally.
The result
Taking inspiration from a butterfly (as a symbol of transformation and femininity), along with the outlines of the female face. I have created an authentic, expressive and unique logomark.
Deliverables
I developed the whole visual language and instilled into PowerPoint templates and social media platforms. The new logomark was supplied
in various digital file formats.
The challenge
Displaying visual representation of information or data is a challenge I relish. A good infographic communicates information or a message as soon as it is seen.
The result
I have been often asked to comeup with a visual representation from figures in an email, an Excel spreadsheet figures, a handwritten timeline, comparison infographic through to re-imagining old infographics and visualising in a new way. Here is a selection of solutions that are inbrand that are often fully editable for the client.
Deliverables
Supplying PowerPoint editable infographics or individual graphic elements.
The challenge
Design a recruitment campaign that would attract law and nonlaw undergraduates/graduates to the firm. This would include the strategy; identifying the communication platform/s and the visual language.
The result
To appeal to this demographic, I looked for inspiration to Marvel and DC Comics and played upon the ‘larger than life’ superhero characters with a more playful element to encourage interest. I also conducted research strategies to establish the best communication channels to connect with this younger target market.
Deliverables
Supplying the campaign artwork in various digital formats for print, web and social media.
The challenge
To showcase a report that examines the rise of climate change-related action globally. Teams of lawyers from around the globe produced content to identify the drivers behind the rise, including key trends and casestudies.
The result
The document was divided into three main sections of Horizon scanning, Risk assessment and mitigation and Practical considerations. Casestudies and key trends was given an interactive wheel to navigate through the litigation section. Arrows and icons at the top of the pages allowed the user to navigate throughout the document at ease.
Deliverables
Supply of interactive report in an optimised PDF for email transfer
The challenge
The client asked for an animated PowerPoint presentation that used newly shot promotional and product imagery and video showreels for their showrooms.
The result
Some of the car models were cutout and animated to make the storytelling more expressive and dynamic. The finished presentation used a combination of linked videos inside the PowerPoint document, various transitions and morph effects to aid the storytelling of the electric cars new benefits and features.
Deliverables
The finished PowerPoint was used in UK BMW showrooms as moving screen backdrops to sell the new iX range of xDrive40 and xDrive50 electric cars.
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