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I am a marketing and digital content professional with 10+ years of experience in brand communication, integrated campaigns, and multi-channel content strategy. I bring a hybrid background in marketing management and creative production, supported by 3+ years of video creation and SAIT Film & Video Production training. I enjoy videography, video editing, digital storytelling, and end-to-end content workflows, and I am dedicated to producing impactful digital content that enhances audience engagement and drives brand growth. I thrive in collaborative, cross-functional teams and excel at turning business objectives into compelling visuals and data-driven marketing plans. I am passionate about building bilingual brand presence, strengthening client relationships, and delivering high-quality campaigns across diverse markets in Alberta and beyond.…I am a marketing and digital content professional with 10+ years of experience in brand communication, integrated campaigns, and multi-channel content strategy. I bring a hybrid background in marketing management and creative production, supported by 3+ years of video creation and SAIT Film & Video Production training. I enjoy videography, video editing, digital storytelling, and end-to-end content workflows, and I am dedicated to producing impactful digital content that enhances audience engagement and drives brand growth. I thrive in collaborative, cross-functional teams and excel at turning business objectives into compelling visuals and data-driven marketing plans. I am passionate about building bilingual brand presence, strengthening client relationships, and delivering high-quality campaigns across diverse markets in Alberta and beyond.

C. Y. KWAN

Content Creator, Videographer, Video Editor, +2

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I am a marketing and digital content professional with 10+ years of experience in brand communication, integrated campaigns, and multi-channel content strategy. I bring a hybrid background in marketing management and creative production, supported by 3+ years of video creation and SAIT Film & Video Production training. I enjoy videography, video editing, digital storytelling, and end-to-end content workflows, and I am dedicated to producing impactful digital content that enhances audience engagement and drives brand growth. I thrive in collaborative, cross-functional teams and excel at turning business objectives into compelling visuals and data-driven marketing plans. I am passionate about building bilingual brand presence, strengthening client relationships, and delivering high-quality campaigns across diverse markets in Alberta and beyond.…I am a marketing and digital content professional with 10+ years of experience in brand communication, integrated campaigns, and multi-channel content strategy. I bring a hybrid background in marketing management and creative production, supported by 3+ years of video creation and SAIT Film & Video Production training. I enjoy videography, video editing, digital storytelling, and end-to-end content workflows, and I am dedicated to producing impactful digital content that enhances audience engagement and drives brand growth. I thrive in collaborative, cross-functional teams and excel at turning business objectives into compelling visuals and data-driven marketing plans. I am passionate about building bilingual brand presence, strengthening client relationships, and delivering high-quality campaigns across diverse markets in Alberta and beyond.

Available to hire

I am a marketing and digital content professional with 10+ years of experience in brand communication, integrated campaigns, and multi-channel content strategy. I bring a hybrid background in marketing management and creative production, supported by 3+ years of video creation and SAIT Film & Video Production training. I enjoy videography, video editing, digital storytelling, and end-to-end content workflows, and I am dedicated to producing impactful digital content that enhances audience engagement and drives brand growth.

I thrive in collaborative, cross-functional teams and excel at turning business objectives into compelling visuals and data-driven marketing plans. I am passionate about building bilingual brand presence, strengthening client relationships, and delivering high-quality campaigns across diverse markets in Alberta and beyond.

Skills

Copywriting

Experience Level

Copywriting

Intermediate

Language

English

Fluent

Work Experience

Founder & Content Creator at Mr. & Mrs. K Eat & Play

January 1, 2023 - Present

Produce lifestyle, travel, and cross-cultural content showcasing life in Alberta from a Hong Kong perspective. Plan, film, and edit video content across long-form and short-form formats. Manage end-to-end production: ideation, filming, editing (FCPX / DaVinci), subtitles, SEO. Collaborate with brands for sponsored content and affiliate partnerships. Build a consistent bilingual brand presence for diverse audiences.

Account Director at Lime Communications Ltd

August 1, 2014 - December 1, 2023

Successfully managed annual revenue in the HKD 3-4M range, strengthening key client accounts through strategic upselling and long-term relationship development. Oversaw end-to-end execution of 120+ multi-channel campaigns across print, outdoor, digital, social media, and video, ensuring high-quality delivery across diverse project scales. Led cross-functional collaboration with creative, design, and production teams, streamlining workflows and improving project turnaround speed by 20–30%. Led integrated marketing, lifecycle marketing, and CRM strategies across the full customer journey — including acquisition, engagement, retention, and loyalty — driving improvements in customer value and campaign performance. Oversaw end-to-end development of multi-channel campaigns across ATL (TVC, print), digital advertising, and social media, ensuring seamless execution and consistent brand alignment. Managed, coached, and developed a high-performing team of account executives, improving work

Account Manager at Grey Group (HK 4As Advertising Agency)

March 1, 2014 - August 1, 2014

Successfully won a pitch for a personal care brand, contributing to new business acquisition and expanding client portfolio. Acted as key client contact for fast turnaround campaigns with 100% on-time delivery under tight schedules. Managed daily client servicing and campaign execution for major accounts, supporting integrated advertising initiatives across ATL and digital channels. Coordinated with creative, planning, and production teams to translate briefs into actionable concepts aligned with brand strategy. Oversaw creative development cycles including key visuals, copy, artwork adaptation, and campaign rollout materials. Ensured timely delivery of campaign assets by managing timelines, stakeholders, and cross-agency workflows. Provided strategic recommendations and maintained strong client relationships.

Account Manager at Draftfcb (HK 4As Advertising Agency)

October 1, 2012 - December 1, 2013

Secured two major new business wins, including a residential property project and a financial services campaign, generating over HKD 2M annual revenue and strengthening the agency's competitive positioning. Played a key role in pitching and new business development, contributing to strategic proposals, creative ideas, competitive insights, and pitch presentations. Translated client objectives into clear briefs for creative, planning, and production teams. Supported integrated advertising campaigns across ATL, digital, and social channels. Coordinated concept development, copy, key visuals, and asset adaptations for multi-market use. Managed client expectations, timelines, and agency workflows for smooth execution.