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I'm a psychologist and content creator who blends behavioral insight with creative storytelling and digital strategy to inform and engage audiences. I specialize in producing engaging short-form content, shaping brand voice, and translating complex ideas into simple, compelling messages across TikTok, Instagram, and X. With experience in UGC creation, copywriting, and high-performing video content (including viral posts), I bring empathy, creativity, and analytical thinking to fast-paced startup environments where fresh concepts and strong execution matter.…I'm a psychologist and content creator who blends behavioral insight with creative storytelling and digital strategy to inform and engage audiences. I specialize in producing engaging short-form content, shaping brand voice, and translating complex ideas into simple, compelling messages across TikTok, Instagram, and X. With experience in UGC creation, copywriting, and high-performing video content (including viral posts), I bring empathy, creativity, and analytical thinking to fast-paced startup environments where fresh concepts and strong execution matter.

Sofía Gómez Salazar

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I'm a psychologist and content creator who blends behavioral insight with creative storytelling and digital strategy to inform and engage audiences. I specialize in producing engaging short-form content, shaping brand voice, and translating complex ideas into simple, compelling messages across TikTok, Instagram, and X. With experience in UGC creation, copywriting, and high-performing video content (including viral posts), I bring empathy, creativity, and analytical thinking to fast-paced startup environments where fresh concepts and strong execution matter.…I'm a psychologist and content creator who blends behavioral insight with creative storytelling and digital strategy to inform and engage audiences. I specialize in producing engaging short-form content, shaping brand voice, and translating complex ideas into simple, compelling messages across TikTok, Instagram, and X. With experience in UGC creation, copywriting, and high-performing video content (including viral posts), I bring empathy, creativity, and analytical thinking to fast-paced startup environments where fresh concepts and strong execution matter.

Available to hire

I’m a psychologist and content creator who blends behavioral insight with creative storytelling and digital strategy to inform and engage audiences.

I specialize in producing engaging short-form content, shaping brand voice, and translating complex ideas into simple, compelling messages across TikTok, Instagram, and X. With experience in UGC creation, copywriting, and high-performing video content (including viral posts), I bring empathy, creativity, and analytical thinking to fast-paced startup environments where fresh concepts and strong execution matter.

Skills

Copywriting

Script

Experience Level

Copywriting

Expert

Script

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

French

Intermediate

Work Experience

Freelance Social Media Manager & Content Creator at Self-employed / Freelance

January 1, 2023 - Present

Develop creative concepts, scripts, and short-form content for TikTok and Instagram. Produce high-performing videos for personal and freelance projects (including several posts with +10k to 2M views). Write captions, hooks, and on-brand copy adapted to different tones and audiences. Manage content planning, trend research, and ideation pipelines for consistent posting. Film, edit, and deliver UGC-style videos for brands, focusing on authenticity and engagement. Analyze audience behavior and platform trends to optimize content performance.

Declaration Writer at C.R. Wannamaker Law Firm

May 1, 2024 - November 1, 2025

Craft persuasive narratives and long-form written content based on complex personal interviews with human trafficking victims. Transform emotional, sensitive information into clear, structured, and compelling stories. Adapt tone and messaging to different audiences with precision and empathy. Collaborate with cross-functional teams to refine communication strategy.

People & Culture Partner at Grupo Amarey Nova Medical

January 1, 2023 - July 1, 2023

Created internal communication materials, including scripts, presentations, and messaging for training sessions. Supported employer branding and engagement initiatives with clear, audience-centered writing. Collaborated with leaders to produce accessible, humanized content for onboarding.

Clinical Psychology Intern at Pontificia Universidad Javeriana

July 1, 2021 - June 1, 2022

Managed TikTok and Instagram accounts dedicated to autism awareness, reaching 30,000 followers. Created educational content explaining psychological and neurodivergent concepts in simple, accessible language. Produced scripts, short videos, and visual posts focused on emotional literacy, autism education, and well-being. Used storytelling and behavioral insight to increase engagement and audience retention. Supported individuals facing anxiety, depression, sexual abuse, and domestic violence. Conducted crisis-sensitive interventions with children and adolescents. Facilitated workshops on mental health, autism, emotional literacy, and well-being.

Prison Psychology Intern at La Picota Penitentiary, Bogota, Colombia

August 1, 2022 - December 1, 2022

Conducted psychological interviews with incarcerated individuals. Assisted with programs for offenders with history of sexual violence, aggression, or trauma. Was trained in high-risk, high-sensitivity environments. Developed reports and case histories for vulnerable and at‑risk populations.

Creative Artist — Freelance at Freelance

March 1, 2020 - January 1, 2023

Created and sold original paintings. Developed visual storytelling and brand identity through social media posts and descriptions.

Prison Psychology Intern at La Picota Penitentiary

August 1, 2022 - December 1, 2022