As the Global Social Media Manager, I play a key role in shaping and amplifying our brand voice across various platforms. I am responsible for developing and executing our brand strategy, conceptualising, creating, and managing content that resonates with our target audiences and aligns with our overarching brand objectives. I monitor, analyse, and report on social media performance metrics, using insights to refine our approach and drive engagement. I work closely with our marketing and social media team in Australia, and I bring creative ideas to life, ensuring our social media presence reflects the vibrant and dynamic nature of Frank Green. I collaborate with cross-functional teams to align content with product launches and campaigns, while staying up to date on the latest social media and content marketing trends to continuously improve our strategy.

Bonnie Dunleavy

As the Global Social Media Manager, I play a key role in shaping and amplifying our brand voice across various platforms. I am responsible for developing and executing our brand strategy, conceptualising, creating, and managing content that resonates with our target audiences and aligns with our overarching brand objectives. I monitor, analyse, and report on social media performance metrics, using insights to refine our approach and drive engagement. I work closely with our marketing and social media team in Australia, and I bring creative ideas to life, ensuring our social media presence reflects the vibrant and dynamic nature of Frank Green. I collaborate with cross-functional teams to align content with product launches and campaigns, while staying up to date on the latest social media and content marketing trends to continuously improve our strategy.

Available to hire

As the Global Social Media Manager, I play a key role in shaping and amplifying our brand voice across various platforms. I am responsible for developing and executing our brand strategy, conceptualising, creating, and managing content that resonates with our target audiences and aligns with our overarching brand objectives. I monitor, analyse, and report on social media performance metrics, using insights to refine our approach and drive engagement. I work closely with our marketing and social media team in Australia, and I bring creative ideas to life, ensuring our social media presence reflects the vibrant and dynamic nature of Frank Green.

I collaborate with cross-functional teams to align content with product launches and campaigns, while staying up to date on the latest social media and content marketing trends to continuously improve our strategy.

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Language

English
Fluent

Work Experience

Head of Content at TAG
January 1, 2017 - December 31, 2021
Led the content team; created and executed content strategies for onboarding clients; oversaw social media content, SEO blogs, Klaviyo flows, EDMs, Google leads, and Facebook ads; collaborated with influencers and organized PR events.
Global Social Media Manager at MSC
January 1, 2021 - December 31, 2023
Shaped and amplified brand voice across platforms; developed and executed brand strategy; conceptualized, created, and managed content; monitored performance metrics and used insights to drive engagement; collaborated with marketing teams in Australia; aligned content with product launches; stayed up to date on trends.
Brand Strategist / Social Media Manager at Armadale Frank Green
September 1, 2024 - Present
Crafting and executing brand strategies that align with business goals, ensuring each brand's unique voice resonates across digital platforms.
Social Media Strategist / Brand Content Lead at TAG
September 1, 2024 - Present
Developed and executed brand content strategies for onboarding clients; strengthened management capabilities; oversaw copywriting and content creation; coordinated with influencers, organized PR events, mood boards, and asset sourcing; produced social media content, SEO blogs, and video content for hospitality and construction industries.
Content Strategist at TAG
January 1, 2021 - January 1, 2023
Led the content team at TAG, creating, managing and executing content strategies for onboarding clients, strengthening management skills while refining creative and strategic thinking for each unique business. Led and managed the agency's copywriting team, overseeing all copy produced, including social media content, SEO-optimised blogs, Klaviyo flows, EDMs, and Google Ads, ensuring high-quality, on-brand deliverables.
Global Social Media Manager at Frank Green
September 1, 2024 - Present
As the Global Social Media Manager, I shape and amplify the brand voice across platforms, develop and execute brand strategy, and create content that resonates with target audiences while aligning to brand objectives. I monitor and report on performance metrics, guiding strategy with insights. I collaborate with the marketing and social media teams in Australia to bring creative ideas to life and ensure a vibrant, dynamic social media presence. I work with cross-functional teams to align content with product launches and campaigns, staying current on social media and content marketing trends to continuously improve our strategy.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services