I'm Aakifa Baig, a curious and results-driven Product Designer with 4+ years of experience shaping consumer, mobility, and fintech products. I design clear, scalable experiences for complex systems and collaborate across research, interaction, and UI to craft solutions that drive real results. I design experiences that make complexity feel simple and interactions intentional from the first tap.

Aakifa Baig

I'm Aakifa Baig, a curious and results-driven Product Designer with 4+ years of experience shaping consumer, mobility, and fintech products. I design clear, scalable experiences for complex systems and collaborate across research, interaction, and UI to craft solutions that drive real results. I design experiences that make complexity feel simple and interactions intentional from the first tap.

Available to hire

I’m Aakifa Baig, a curious and results-driven Product Designer with 4+ years of experience shaping consumer, mobility, and fintech products. I design clear, scalable experiences for complex systems and collaborate across research, interaction, and UI to craft solutions that drive real results.
I design experiences that make complexity feel simple and interactions intentional from the first tap.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Product Designer at MyMuse India
May 2, 2023 - October 1, 2025
Led end-to-end design for India's first app-controlled device, contributing ~70% of company revenue. Delivered research, UX flows, high-fidelity designs, and developer-ready assets within 1.5 months. Conducted user research and beta testing; translated insights into UX refinements and landing pages for a seamless launch across app and web. Redesigned the MyMuse website end-to-end over 8 months, improving brand visuals, UX, and interactions through research—raising user engagement from 1.4% to 2%. Built the company’s first design system, streamlining team workflows and ensuring visual consistency across digital products. Designed and launched Confessions & Guides, supporting India’s first large-scale intimacy report—doubling daily email sign-ups and increasing conversions from 6% to 7.5%. Optimized post-purchase warranty flows, increasing QR scan rates from 7% to 20% and unlocking marketplace buyer data for targeted retention.
UI/UX Designer at Metafi
September 20, 2021 - April 28, 2023
Designed interfaces for fintech, healthcare, and education products, translating existing flows and requirements into clean, scalable UI across multiple client projects. Worked on Titan Urban’s driver mobility app, focusing on onboarding, ride management, and communication flows—creating wireframes, prototypes, and final UI for cross-functional teams. Mentored a team of 10 designers, supporting hiring, onboarding, and skill development while fostering a collaborative design culture.
Pastry Commis-3 at Hunger Inc. Hospitality
October 28, 2019 - November 28, 2020
Began as an intern across The Bombay Canteen and O Pedro; promoted to full-time within 2 months based on performance. Independently managed morning pastry operations, handling production, baking, plating, and quality control—often covering entire shifts solo and preparing five core desserts daily. Developed efficient, resource-conscious workflows to reduce prep time and streamline tasks, adapting to a fast-paced kitchen with minimal equipment.
Culinary Intern at Galaxy Cloud Kitchen
July 1, 2019 - September 30, 2019
Supported operations across hot and cold kitchens, bakery, and confectionery in a central kitchen setup; assisted the Corporate Chef on recipe R&D for consistency, scalability, and high-volume production.
Culinary Intern at Galaxy Cloud Kitchen Ltd
July 1, 2019 - September 30, 2019
Supported operations across hot and cold kitchens, bakery, and confectionery in a central kitchen setup; assisted F&B Chef on recipe R&D for consistency, scalability, and high-volume production.

Education

Professional Bootcamp in UX/UI Design at Boat UI/UX School
April 1, 2021 - July 1, 2021
UX/UI Design Bootcamp at Simplilearn (Online)
April 1, 2021 - July 1, 2021

Qualifications

Advanced Executive Program in Applied Generative AI
November 1, 2025 - March 10, 2026
Certificate of Appreciation for Dedication & Impact
January 11, 2030 - March 10, 2026
Bachelor of Business Administration
January 11, 2030 - March 10, 2026
Advanced Executive Program in Applied Generative AI
November 1, 2025 - March 10, 2026
Certificate of Appreciation for Dedication & Impact
January 11, 2030 - March 10, 2026
2nd Place – Just in Case Event, National Management Fest
January 11, 2030 - March 10, 2026

Industry Experience

Software & Internet, Financial Services, Transportation & Logistics, Healthcare, Education, Media & Entertainment