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I’m Allen Ray Sales, a Shopify & E‑commerce Growth Specialist based in NYC. For 15+ years I’ve built, migrated, and optimized fashion and jewelry ecommerce stores, helping brands move from launch to scale in a fast-paced NYC market. I excel in Shopify store setup, product and collection configuration, ecommerce SEO, Klaviyo/Mailchimp flows, analytics tracking, and CRO. I’ve led district‑wide ecommerce initiatives for NYC’s Garment District, delivering launch-ready Shopify stores, education, and best‑practice resources for local fashion brands.…I’m Allen Ray Sales, a Shopify & E‑commerce Growth Specialist based in NYC. For 15+ years I’ve built, migrated, and optimized fashion and jewelry ecommerce stores, helping brands move from launch to scale in a fast-paced NYC market. I excel in Shopify store setup, product and collection configuration, ecommerce SEO, Klaviyo/Mailchimp flows, analytics tracking, and CRO. I’ve led district‑wide ecommerce initiatives for NYC’s Garment District, delivering launch-ready Shopify stores, education, and best‑practice resources for local fashion brands.

Allen Ray Sales

Growth Marketer, Product Marketer, Marketing Strategist, +2

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I’m Allen Ray Sales, a Shopify & E‑commerce Growth Specialist based in NYC. For 15+ years I’ve built, migrated, and optimized fashion and jewelry ecommerce stores, helping brands move from launch to scale in a fast-paced NYC market. I excel in Shopify store setup, product and collection configuration, ecommerce SEO, Klaviyo/Mailchimp flows, analytics tracking, and CRO. I’ve led district‑wide ecommerce initiatives for NYC’s Garment District, delivering launch-ready Shopify stores, education, and best‑practice resources for local fashion brands.…I’m Allen Ray Sales, a Shopify & E‑commerce Growth Specialist based in NYC. For 15+ years I’ve built, migrated, and optimized fashion and jewelry ecommerce stores, helping brands move from launch to scale in a fast-paced NYC market. I excel in Shopify store setup, product and collection configuration, ecommerce SEO, Klaviyo/Mailchimp flows, analytics tracking, and CRO. I’ve led district‑wide ecommerce initiatives for NYC’s Garment District, delivering launch-ready Shopify stores, education, and best‑practice resources for local fashion brands.

Available to hire

I’m Allen Ray Sales, a Shopify & E‑commerce Growth Specialist based in NYC. For 15+ years I’ve built, migrated, and optimized fashion and jewelry ecommerce stores, helping brands move from launch to scale in a fast-paced NYC market.

I excel in Shopify store setup, product and collection configuration, ecommerce SEO, Klaviyo/Mailchimp flows, analytics tracking, and CRO. I’ve led district‑wide ecommerce initiatives for NYC’s Garment District, delivering launch-ready Shopify stores, education, and best‑practice resources for local fashion brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder / Shopify & E-Commerce Consultant at Self-Employed / Shopify & E-Commerce Consultancy (Fashion & Jewelry)

May 1, 2016 - Present

Lead Shopify store setup and migration, product and collection configuration, on-page SEO, Klaviyo/Mailchimp flows, analytics integration, and CRO; supported merchandising strategy and launch readiness for NYC fashion & jewelry brands.

BD C Program Partner at Garment District Alliance (NYC)

June 1, 2021 - Present

Official ecommerce consulting partner; delivered Shopify and ecommerce services to 23+ garment district businesses across cohorts; led educational webinars and created best-practice resources; supported district-wide revitalization.

E-commerce & Digital Marketing Specialist at Israel Rose Jewelry

June 1, 2025 - Present

Led full website migration to Shopify; optimized storefront for conversions; managed Meta paid advertising; implemented on-page SEO and email marketing flows; improved mobile performance and analytics tracking.

E-commerce & Digital Marketing Specialist at Ben-Amun Co. Ltd.

October 1, 2020 - March 1, 2025

Optimized Shopify storefront to reduce bounce rate and increase conversions; enhanced product pages with video and visual merchandising; drove paid traffic and email campaigns; achieved YoY sales growth.

E-commerce Specialist at Max Jewelry Inc.

June 1, 2019 - October 31, 2020

Led Shopify relaunch and full ecommerce build (B2C & B2B); created ecommerce roadmap, merchandising structure, and content strategy; increased website traffic by 60% and organic Google growth by 310% within two months post-launch.