Frontend Software Engineer at Sprouts.ai

Led two end-to-end product redesigns, modernizing UI/UX and improving performance. Merged visitor data from three databases to create a unified visitor timeline and eliminate data dependencies. Built frontend tools to configure real-time prospect and persona enrichment, reducing manual data gathering by 40%. Built core filtering system with include/exclude and pattern matching for granular prospect targeting. Designed and built account and contact detail pages to provide detailed persona and account data. Optimized app performance with React.lazy and Suspense, enabling route- and component-level lazy loading and dynamic feature code-splitting. Set up module federation to modularize key product features and share dependencies across the platform. Developed a microfrontend navigation hook for smooth transitions between federated modules and full-page routes. Implemented AI-powered tofu/mofu/bofupage framework to improve visibility and conversions by 10%. Implemented Mixpanel events acros

Frontend Web Developer at Xpertspot IT Solutions Pakistan

Engineered 5+ full-stack web applications using React and PHP, implementing custom state management solutions that reduced API latency by 15% across client sites. Collaborated with managers to define project requirements, estimations, technologies and deadlines. Coordinated with Backend and DevOps to ensure deliverables met requirements and quality standards.