Hello! I’m Alejandra Paternina Roa, a Textile Graphic Designer and Industrial Design Engineer with international experience collaborating with teams in Colombia, the United States, and Spain. I develop prints, repeats, and seasonal textile graphics for sportswear, swimwear, and homewear, always pairing technical feasibility with brand identity and trend-driven color stories. I’ve worked with renowned brands such as Lacoste, Patagonia, Terez, and Tomboy, delivering production-ready artwork and cross-functional support from concept through to final production.
I’m passionate about design, fashion, and trends, with a proactive, solution-oriented mindset. I enjoy creating mood boards, color palettes, and customized collections, as well as crafting corporate visual identities and engaging social media content. I love turning market insights into innovative textile products that are visually compelling and technically viable.
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