Hello! I’m Alejandra Paternina Roa, a Textile Graphic Designer and Industrial Design Engineer with international experience collaborating with teams in Colombia, the United States, and Spain. I develop prints, repeats, and seasonal textile graphics for sportswear, swimwear, and homewear, always pairing technical feasibility with brand identity and trend-driven color stories. I’ve worked with renowned brands such as Lacoste, Patagonia, Terez, and Tomboy, delivering production-ready artwork and cross-functional support from concept through to final production. I’m passionate about design, fashion, and trends, with a proactive, solution-oriented mindset. I enjoy creating mood boards, color palettes, and customized collections, as well as crafting corporate visual identities and engaging social media content. I love turning market insights into innovative textile products that are visually compelling and technically viable.

Alejandra Paternina Roa

Hello! I’m Alejandra Paternina Roa, a Textile Graphic Designer and Industrial Design Engineer with international experience collaborating with teams in Colombia, the United States, and Spain. I develop prints, repeats, and seasonal textile graphics for sportswear, swimwear, and homewear, always pairing technical feasibility with brand identity and trend-driven color stories. I’ve worked with renowned brands such as Lacoste, Patagonia, Terez, and Tomboy, delivering production-ready artwork and cross-functional support from concept through to final production. I’m passionate about design, fashion, and trends, with a proactive, solution-oriented mindset. I enjoy creating mood boards, color palettes, and customized collections, as well as crafting corporate visual identities and engaging social media content. I love turning market insights into innovative textile products that are visually compelling and technically viable.

Available to hire

Hello! I’m Alejandra Paternina Roa, a Textile Graphic Designer and Industrial Design Engineer with international experience collaborating with teams in Colombia, the United States, and Spain. I develop prints, repeats, and seasonal textile graphics for sportswear, swimwear, and homewear, always pairing technical feasibility with brand identity and trend-driven color stories. I’ve worked with renowned brands such as Lacoste, Patagonia, Terez, and Tomboy, delivering production-ready artwork and cross-functional support from concept through to final production.

I’m passionate about design, fashion, and trends, with a proactive, solution-oriented mindset. I enjoy creating mood boards, color palettes, and customized collections, as well as crafting corporate visual identities and engaging social media content. I love turning market insights into innovative textile products that are visually compelling and technically viable.

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Language

Spanish; Castilian
Fluent
English
Advanced
Chinese
Beginner

Work Experience

Graphic Designer (Freelance) - Lafayette Textiles at Lafayette Textiles
January 1, 2025 - Present
Developed technical sheets for textile production; designed and developed textile patterns and repeat layouts using Adobe Illustrator and Photoshop; produced graphics for seasonal collections (swimwear in summer and pajamas in winter); conducted fashion trend research and applied insights to design proposals and color palettes; prepared final artwork ensuring production-ready specifications for factories in China; collaborated with product teams to ensure visual consistency and technical feasibility; developed mood boards and color palettes aligned with brand identity and seasonal collections; created social media visuals and corporate stationery; designed catalogs, banners, and promotional graphics.
Graphic Designer (Freelance) - Sweet Secret at Sweet Secret
January 1, 2021 - January 1, 2025
Created visual concepts for promotional materials and catalogs; produced technical sheets for production; developed customized print collections and silhouettes for clients; optimized color development workflows and maintained brand identity across visuals.
Graphic Designer - U.S. Immigration and Beyond at Colombia (Remote)
January 1, 2021 - January 1, 2025
Maintained constant communication with clients to develop customized collections; designed graphic content for marketing materials; contributed to visual branding and production-ready artwork.
Designer - Lafayette Sports at Lafayette Sports
January 1, 2016 - December 31, 2018
Designed graphic content for catalogs and promotional materials; created technical sheets for production and communicated directly with clients; developed customized collections of prints and silhouettes; optimized color development (lab dips); designed graphic materials for print and digital media; performed photo retouching and graphic adjustments; edited promotional videos while maintaining brand identity; developed textile prints and repeat patterns for garments and home textiles.
Graphic Design Intern at Agatha Ruiz de la Prada
January 1, 2016 - December 31, 2016
Designed graphic content for catalogs and promotional materials; created technical sheets for production and communicated directly with clients; developed customized collections of prints and silhouettes for clients.
Creative Director at Corusca xoieria
January 1, 2019 - December 31, 2021
Developed comprehensive brand strategies to strengthen the brand’s online and offline presence; created and managed engaging social media content, particularly for Instagram; conceptualized, designed, and handcrafted unique and customized jewelry pieces using traditional workshop techniques.

Education

Industrial Design Engineering at Pontificia Universidad Javeriana
January 1, 2011 - January 1, 2016
Advanced Vocational Training in Artistic Jewelry Design at EASD Mestre Mateo
January 1, 2019 - January 1, 2021

Qualifications

UX/UI Design Bootcamp
January 1, 2025 - March 16, 2026

Industry Experience

Manufacturing, Retail, Media & Entertainment, Professional Services, Education