Vanessa Peel

Digital Marketing Lead (Group) at Lumify Group

Led a cross-functional team of up to 10 across marketing, digital, design, web development and SEO; built strong stakeholder relationships; delivered briefs and feedback loops; focused on delivering commercial results.

Digital Marketing Lead (Group) at Nexacu

Developed and executed Nexacu's B2B and B2C marketing strategy; led and grew the marketing team; upskilled team members across disciplines.

Digital Marketing Lead (Group) at Giddy Vibes

Led development, design and delivery of B2B and B2C digital strategies; managed cross-functional teams across marketing, digital, design, web development and SEO; drove ROI and pipeline.

Digital Marketing Lead (Digital Adoption) at EnergyAustralia

Led the digital adoption marketing for a major program; created deliverables; optimized digital channels; ROI tracking; cross-functional coordination.

Digital Marketing Lead (Group) at EnergyAustralia

Developed and executed end-to-end digital marketing strategy across B2B and B2C channels; events, PR, paid advertising, SEO, email; ROI reporting.

Senior Digital Marketing Officer at Trade and Investment Queensland

Led a contemporary digital marketing program; collaborated with stakeholders; content calendars; performance reporting; weekly LT updates.

Founder & Product Marketing Lead at Giddy Vibes

Founded the business; developed brand and digital marketing strategy; managed Shopify site; product ownership; vendor coordination; multi-channel marketing including SEO, email, paid ads and social campaigns.

Senior Digital Marketing Manager at CPA Australia | SheWear

Led and delivered digital marketing campaigns; multi-channel management; content and design; CRM automation; e-commerce support; vendor management; ROI measurement.

Senior Digital Marketing Officer at Austrade

Led strategy development and execution for digital marketing; cross-functional collaboration; content calendars; performance insights; ongoing optimization.

Digital Marketing Manager (Group) at Lumify Group

Led group-wide digital marketing strategy and execution across B2B and B2C. Built and managed a multi-disciplinary team of up to 10 staff across marketing, digital, design, web development, and SEO. Owned, measured and optimized performance of all digital marketing initiatives; collaborated with agency partners; delivered fast feedback loops to drive commercial results.

Digital Marketing Lead (Group) at Nexa cu

Led the development and execution of Nexa cu's B2B and B2C digital marketing strategy; provided leadership to the marketing team; implemented and optimized digital campaigns across SEO, paid media, email, and social channels; established performance dashboards and weekly reporting; partnered with key stakeholders and external agencies to drive outcomes.

Senior Digital Marketing Manager at Trade and Investment Queensland

Led B2B and B2C digital marketing activities; collaborated with stakeholders; improved assets; managed campaigns; contributed to market growth; produced performance reports.

Senior Digital Marketing Manager at CPA Australia

Led digital marketing programs across paid, SEO, social, content, and email; built and optimized digital assets; developed and maintained marketing calendars; collaborated with internal teams and external agencies; supported revenue growth.

Digital Marketing Lead (Group) at EnergyAustralia

Directed digital marketing across social, email, SEO; managed creative assets; improved customer journeys; developed and implemented digital campaigns; built a new CRM-driven marketing stack.