Led marketing activities and strategy development; managed cross-channel campaigns and partnerships to drive customer acquisition and lead generation. Oversaw digital performance, social media growth, and CRM initiatives; built showcase websites and e-commerce stores; provided consulting on strategy, optimization, and digital growth; managed e-commerce operations and Google Ads campaigns; designed marketing calendars; analyzed user behavior via Google Analytics and Hotjar to improve UX and conversion rates; developed lifecycle campaigns and CRM; oversaw content strategy and video editing for social media; supported digital strategies across advertising, social media and e-commerce; wrote SEO-optimized content and monitored traffic and KPIs; organized photo shoots and influencer collaborations.

Junior E-commerce & Digital Marketing at Europe Company

January 1, 2020 - December 31, 2021

Increased Instagram engagement by +10% with new storytelling formats and seasonal campaigns. Contributed to a 6% uplift in SEO traffic through optimized blog articles and keyword planning.

Senior E-commerce & Digital Specialist at Otrium

January 1, 2020 - December 31, 2025

Growth marketing for a fashion marketplace; led cross-channel campaigns across Google Ads, Meta Ads, and ecommerce platforms; improved CRM initiatives; built content strategies; analytics; improved landing pages and conversions; supported e-commerce operations including backend/frontend optimization.

Freelance Marketing Consultant

January 1, 2025 - Present

Optimized inactive client websites, increasing conversions by +5% through UX improvements and content restructuring; developed brand-focused formats and content strategies; implemented CRM workflows; advised on SEO and content marketing; supported e-commerce platforms (WordPress, WooCommerce, Shopify, Magento, PrestaShop); led campaigns across Google & Meta Ads, email marketing, influencer collaborations; organized photo shoots; managed social media.