Hi, I’m Marianne Breward, a Commercial & Revenue Growth Leader with over eight years of experience driving digital marketing, e-commerce, and strategic growth for B2B and B2C brands across FM CG, retail, and hospitality. I pride myself on turning data into action, leading cross-functional teams, and delivering measurable revenue improvements through customer-centric strategies, ROI-focused campaigns, and robust P&L management. I’m actively seeking a commercial and strategic role within the retail sector where I can apply my experience to accelerate revenue growth, optimize business performance, and build durable customer value across multiple markets.

Marianne Breward

Hi, I’m Marianne Breward, a Commercial & Revenue Growth Leader with over eight years of experience driving digital marketing, e-commerce, and strategic growth for B2B and B2C brands across FM CG, retail, and hospitality. I pride myself on turning data into action, leading cross-functional teams, and delivering measurable revenue improvements through customer-centric strategies, ROI-focused campaigns, and robust P&L management. I’m actively seeking a commercial and strategic role within the retail sector where I can apply my experience to accelerate revenue growth, optimize business performance, and build durable customer value across multiple markets.

Available to hire

Hi, I’m Marianne Breward, a Commercial & Revenue Growth Leader with over eight years of experience driving digital marketing, e-commerce, and strategic growth for B2B and B2C brands across FM CG, retail, and hospitality. I pride myself on turning data into action, leading cross-functional teams, and delivering measurable revenue improvements through customer-centric strategies, ROI-focused campaigns, and robust P&L management.

I’m actively seeking a commercial and strategic role within the retail sector where I can apply my experience to accelerate revenue growth, optimize business performance, and build durable customer value across multiple markets.

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Language

English
Fluent
German
Advanced
Dutch
Fluent

Work Experience

Digital Marketing & eCommerce Director at Joma Agency
May 1, 2020 - March 1, 2025
Led multi-channel marketing strategies for clients globally, increasing lead generation by 40%. Coordinated PPC, SEO, and social media, and guided cross-functional teams to improve user experience and ROIs. Built client-facing reporting and ROI analyses to support strategic decisions.
Founder & Commercial Manager at Brewers Coffee
April 1, 2017 - March 1, 2020
Founded a coffee roasting business, developed blends and packaging, and built the e-commerce presence on Shopify. Led marketing, sales, budgeting, and supply chain, driving a 30% rise in online sales and expanding wholesale partnerships.
Digital Marketing Consultant at Phillip Morris (IQOS)
September 1, 2016 - February 1, 2017
Led TTL campaigns for PMI IQOS, tracked emerging e-cigarette trends, and improved engagement by 50%. Optimized topic categorization and keyword analysis, and managed marketing analytics and ROI assessments.
Digital Marketing Manager at Baker Ross
April 1, 2014 - April 1, 2016
Managed B2B and B2C marketing in the UK and Europe; planned and budgeted campaigns; oversaw PPC and social media; delivered weekly performance reports and optimization recommendations to the E-commerce Director.
Sales & Account Management at LG Electronics
August 1, 2009 - July 1, 2011
Managed key customer relationships, handled inquiries, and delivered monthly performance updates. Implemented continuous improvement within the sales support team, boosting customer satisfaction by 30%.

Education

Degree Marketing and Communication at Noorderpoort College, Groningen, Netherlands
September 1, 1999 - June 1, 2004

Qualifications

Master of Business Administration
January 1, 2026 - March 23, 2026
Leadership & Management course
June 1, 2025 - March 23, 2026
Amazon Ad Placement
January 1, 2016 - March 23, 2026
Google Certified Professional Data Engineer
January 1, 2021 - March 23, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Travel & Hospitality