Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a commercially driven digital marketing professional with specialised expertise in digital strategy and client success. I've partnered with leading brands such as Spotify, Vanguard, Heineken and Guinness to deliver high-performing campaigns through data-led optimization and strategic execution. I'm passionate about the intersection of creativity, data and culture, with a focus on using digital innovation to connect brands and audiences in meaningful ways. Based in Sydney, I work across APAC and global markets.…I'm a commercially driven digital marketing professional with specialised expertise in digital strategy and client success. I've partnered with leading brands such as Spotify, Vanguard, Heineken and Guinness to deliver high-performing campaigns through data-led optimization and strategic execution. I'm passionate about the intersection of creativity, data and culture, with a focus on using digital innovation to connect brands and audiences in meaningful ways. Based in Sydney, I work across APAC and global markets.

Darragh Bennett

Marketing Strategist, Brand Strategist, Growth Marketer, +2





I'm a commercially driven digital marketing professional with specialised expertise in digital strategy and client success. I've partnered with leading brands such as Spotify, Vanguard, Heineken and Guinness to deliver high-performing campaigns through data-led optimization and strategic execution. I'm passionate about the intersection of creativity, data and culture, with a focus on using digital innovation to connect brands and audiences in meaningful ways. Based in Sydney, I work across APAC and global markets.…I'm a commercially driven digital marketing professional with specialised expertise in digital strategy and client success. I've partnered with leading brands such as Spotify, Vanguard, Heineken and Guinness to deliver high-performing campaigns through data-led optimization and strategic execution. I'm passionate about the intersection of creativity, data and culture, with a focus on using digital innovation to connect brands and audiences in meaningful ways. Based in Sydney, I work across APAC and global markets.

Available to hire

I’m a commercially driven digital marketing professional with specialised expertise in digital strategy and client success. I’ve partnered with leading brands such as Spotify, Vanguard, Heineken and Guinness to deliver high-performing campaigns through data-led optimization and strategic execution.

I’m passionate about the intersection of creativity, data and culture, with a focus on using digital innovation to connect brands and audiences in meaningful ways. Based in Sydney, I work across APAC and global markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Beginner

Spanish; Castilian

Beginner

Work Experience

Associate Account Director at Kinesso / IPG Mediabrands

February 1, 2024 - October 1, 2025

Led a high-performing team to deliver innovative, results-oriented paid social strategies for brands including Lion, Spotify and Vanguard. Drove full-funnel paid social campaigns across Meta, TikTok, Pinterest, Snapchat, LinkedIn and Google; expanded Lion's TikTok presence from one brand to 11, unlocking $600k in additional investment and establishing first-mover in alcohol advertising on the platform. Oversaw campaign planning, execution and optimization, conducted ongoing testing, and delivered post-campaign insights. Mentored a team of 5 digital specialists and maintained strong client stakeholder relationships. Built platform partnerships to leverage bonuses and beta features.

Activation Manager at Havas Media

October 1, 2025 - Present

Lead day-to-day client partnerships and data-led paid media strategies across multiple online and offline channels. Own client relationships across The Travel Corporation portfolio brands and Uniting; translate business objectives into media recommendations; oversee end-to-end campaign planning and delivery; guide post-campaign reporting; drive performance insights and commercial recommendations.

Financial Crime Analyst at PwC

January 1, 2016 - January 1, 2019

Verified new account documentation, conducted risk assessment of client eligibility, reviewed policies and procedures, and recommended improvements to enhance processes. Presented findings to senior management.

Social Media Manager at Tonni

August 1, 2015 - January 1, 2021

Designed and executed social media strategies to elevate brand visibility, increase engagement and build customer loyalty. Managed Facebook and Instagram accounts, delivering a 12% average monthly follower growth and a 3% engagement rate. Developed creative content and stayed ahead of industry trends to optimise performance.

Digital Marketing Consultant at Digital 24

September 1, 2022 - October 1, 2023

Delivered digital strategies for 10–15 clients across e-commerce, insurance, fashion and renewable energy. Drove ROI and supported long-term business goals through relationship building, budget management, insights & performance reporting. Achieved notable e-commerce results including x30 ROAS for an apparel brand and £4,000+ in purchases per email campaign from a 2,500-strong list.