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I am a Visual Communication Design graduate from Telkom University, majoring in Graphic Design. I specialize in illustration, branding, and layout design, with a strong interest in crafting visual narratives that feel playful and purposeful. I enjoy exploring ideas through experimentation, yet always aim for a design that communicates clearly and meaningfully. For me, a compelling concept is the heart of every impactful design. Collaboration excites me, especially when it comes to exchanging ideas and solving problems together. I love exploring how design can tell unique stories, ones that feel authentic, well-thought-out, and visually engaging.…I am a Visual Communication Design graduate from Telkom University, majoring in Graphic Design. I specialize in illustration, branding, and layout design, with a strong interest in crafting visual narratives that feel playful and purposeful. I enjoy exploring ideas through experimentation, yet always aim for a design that communicates clearly and meaningfully. For me, a compelling concept is the heart of every impactful design. Collaboration excites me, especially when it comes to exchanging ideas and solving problems together. I love exploring how design can tell unique stories, ones that feel authentic, well-thought-out, and visually engaging.

Ariella Luthfiyah Apsari

Illustrator, Graphic Designer, Brand Designer, +3

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I am a Visual Communication Design graduate from Telkom University, majoring in Graphic Design. I specialize in illustration, branding, and layout design, with a strong interest in crafting visual narratives that feel playful and purposeful. I enjoy exploring ideas through experimentation, yet always aim for a design that communicates clearly and meaningfully. For me, a compelling concept is the heart of every impactful design. Collaboration excites me, especially when it comes to exchanging ideas and solving problems together. I love exploring how design can tell unique stories, ones that feel authentic, well-thought-out, and visually engaging.…I am a Visual Communication Design graduate from Telkom University, majoring in Graphic Design. I specialize in illustration, branding, and layout design, with a strong interest in crafting visual narratives that feel playful and purposeful. I enjoy exploring ideas through experimentation, yet always aim for a design that communicates clearly and meaningfully. For me, a compelling concept is the heart of every impactful design. Collaboration excites me, especially when it comes to exchanging ideas and solving problems together. I love exploring how design can tell unique stories, ones that feel authentic, well-thought-out, and visually engaging.

Available to hire

I am a Visual Communication Design graduate from Telkom University, majoring in Graphic Design. I specialize in illustration, branding, and layout design, with a strong interest in crafting visual narratives that feel playful and purposeful. I enjoy exploring ideas through experimentation, yet always aim for a design that communicates clearly and meaningfully. For me, a compelling concept is the heart of every impactful design.

Collaboration excites me, especially when it comes to exchanging ideas and solving problems together. I love exploring how design can tell unique stories, ones that feel authentic, well-thought-out, and visually engaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Indonesian

Fluent

English

Intermediate

Korean

Beginner

Work Experience

Freelance Visual Designer at Flowmotion

August 1, 2022 - September 1, 2022

Created a visual mood board for Bening's Indonesia pack shoot; designed app icons for Bening; produced posters for Isoplus campaign.

Intern at Jevis Space

July 1, 2024 - December 1, 2024

Presented illustration styles to clients for illustrated books and semi-realistic illustrations for the 2024 presidential staff illustrated book; created regulatory signs for bathrooms at Ramen Kane; conducted brand identity research for Travel Berkah Quran, including moodboards, references, and rough logo sketches; learned to create hijab patterns and vector/watercolor illustration assets; added vector illustrations to the We Snack logo; created food illustrations for Ramen Kane’s social media; produced motion graphics about drone vs. human irrigation for Terra Agri; authored a zine on digital printing titled “Berdesain desain dahulu. bercetak cetak kemudian.”

Freelance at Jevis Space

December 1, 2024 - June 1, 2025

Visualized 3D table layout for Grafis24 exhibition and contributed to the presentation with the organizers; created a presentation deck for PT CDS detailing client numbers, advantages, facilities, and products; created brand guidelines for Ron&Ton; produced YouTube thumbnails and Instagram Reels for Manners Club; created illustrations for Instagram content for Ramen Kane; created brand guidelines for Lam Alif; brainstormed content ideas for Terra Agri; created a product introduction storyboard deck for Terra Agri; drafted illustrations for a crypto learning video for Floq Academy; produced Instagram content for ad placements in Japan for Geezerbuild.

Contract at Beary Creative

September 1, 2025 - Present

Creating Instagram posts, including single image feeds, carousel feeds, Reels covers, and Instagram Stories, for clients: Pilkita Herbal, Kuldon, BPR Varia, Panen Buah Segar, Menliving, Umbira, BMA, and Beary Social Media.

Freelance Visual Designer at Jevis Space

December 1, 2024 - June 1, 2025

Visualized 3D table layouts for Grafis24 exhibition and contributed to organizer presentations; created a presentation deck for PT CDS outlining clients, advantages, facilities, and products; collaborated with clients during revisions; developed brand guidelines for Ron&Ton; produced YouTube thumbnails and Instagram Reels for Manners Club; created Instagram illustrations for Ramen Kane; developed brand guidelines for Lam Alif; brainstormed TikTok/Instagram ideas for Terra Agri; drafted a product introduction storyboard for Terra Agri; created visuals for Floq Academy's crypto learning video; produced Instagram content for Japan ads for Geezerbuild.

Contract Designer at Beary Creative

September 1, 2025 - Present

Creating Instagram posts (single image, carousel, Reels covers, Stories) for clients including Pilkita Herbal, Kuldon, BPR Varia, Panen Buah Segar, Menliving, Umbira, BMA, and Beary Social Media.

Exhibition Staff at Pada Suatu Hari

October 1, 2023 - December 1, 2023

Collaborated in organizing an installation-based exhibition featuring board games, manuscripts, packaging, and destination branding projects; handled layout planning, spatial arrangement, and visual flow of the exhibition area; supported visual storytelling and visitor experience; assisted with exhibit setup and logistics.

Exhibition Staff at Skenaria

September 1, 2024 - November 1, 2024

Created display rules, managed layout planning, and ensured visual flow of the exhibition area.