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Hi, I’m Emmanuel Uwana, a performance-focused Digital Marketing Manager with extensive experience launching and scaling digital products, managing paid media campaigns, and driving measurable growth across multiple channels. I excel in SEM, paid social, funnel optimization, CRM automation, AI-assisted marketing execution, and data-driven decision-making. I thrive in fast-paced environments where ownership and rapid iteration are essential. I collaborate across teams to deliver high-converting campaigns, improve ROAS, accelerate lead generation, and optimize customer journeys. I bring hands-on leadership, cross-functional collaboration, and a passion for leveraging AI to accelerate ideation, testing, and optimization.…Hi, I’m Emmanuel Uwana, a performance-focused Digital Marketing Manager with extensive experience launching and scaling digital products, managing paid media campaigns, and driving measurable growth across multiple channels. I excel in SEM, paid social, funnel optimization, CRM automation, AI-assisted marketing execution, and data-driven decision-making. I thrive in fast-paced environments where ownership and rapid iteration are essential. I collaborate across teams to deliver high-converting campaigns, improve ROAS, accelerate lead generation, and optimize customer journeys. I bring hands-on leadership, cross-functional collaboration, and a passion for leveraging AI to accelerate ideation, testing, and optimization.

Emmanuel Uwana

Marketing Strategist, Growth Marketer, Performance Marketer, +2

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Hi, I’m Emmanuel Uwana, a performance-focused Digital Marketing Manager with extensive experience launching and scaling digital products, managing paid media campaigns, and driving measurable growth across multiple channels. I excel in SEM, paid social, funnel optimization, CRM automation, AI-assisted marketing execution, and data-driven decision-making. I thrive in fast-paced environments where ownership and rapid iteration are essential. I collaborate across teams to deliver high-converting campaigns, improve ROAS, accelerate lead generation, and optimize customer journeys. I bring hands-on leadership, cross-functional collaboration, and a passion for leveraging AI to accelerate ideation, testing, and optimization.…Hi, I’m Emmanuel Uwana, a performance-focused Digital Marketing Manager with extensive experience launching and scaling digital products, managing paid media campaigns, and driving measurable growth across multiple channels. I excel in SEM, paid social, funnel optimization, CRM automation, AI-assisted marketing execution, and data-driven decision-making. I thrive in fast-paced environments where ownership and rapid iteration are essential. I collaborate across teams to deliver high-converting campaigns, improve ROAS, accelerate lead generation, and optimize customer journeys. I bring hands-on leadership, cross-functional collaboration, and a passion for leveraging AI to accelerate ideation, testing, and optimization.

Available to hire

Hi, I’m Emmanuel Uwana, a performance-focused Digital Marketing Manager with extensive experience launching and scaling digital products, managing paid media campaigns, and driving measurable growth across multiple channels. I excel in SEM, paid social, funnel optimization, CRM automation, AI-assisted marketing execution, and data-driven decision-making. I thrive in fast-paced environments where ownership and rapid iteration are essential.

I collaborate across teams to deliver high-converting campaigns, improve ROAS, accelerate lead generation, and optimize customer journeys. I bring hands-on leadership, cross-functional collaboration, and a passion for leveraging AI to accelerate ideation, testing, and optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Marketing Lead and Product Growth Strategist at Fronesz Tech Agency / ProInvoice.co

March 1, 2022 - March 1, 2023

Led product and marketing execution for ProInvoice from concept to 20,000 users in four months through paid media, funnel optimisation, and targeted user acquisition. Developed product name, brand identity, landing pages, onboarding journeys, and conversion-focused messaging. Designed CRM workflow automation that improved user activation and communication flow. Managed Google SEM campaigns driving 50% database growth within four months. Built performance dashboards tracking conversions, traffic sources, and user behaviour. Developed and executed the BETA programme with multi-channel acquisition campaigns.

Communications Lead at Famfa Oil Limited

November 1, 2023 - Present

Lead corporate communications ensuring clarity, consistency, and alignment across internal and external channels. Manage executive messaging, digital communication strategy, corporate announcements, and multimedia content. Oversee speechwriting, presentations, and brand-aligned communication materials. Support senior leadership on strategic corporate communication initiatives and stakeholder engagement. Analyze communication performance data to guide improvements and strengthen visibility.

Group Digital Marketing and Communications Strategist at Famfa Oil Group

March 1, 2023 - November 1, 2023

Directed group-wide digital marketing and communication programmes across multiple subsidiaries. Developed messaging frameworks, digital guidelines, and content strategies to strengthen brand coherence. Managed analytics, optimisation, and reporting for group digital channels. Collaborated with PR, media, and design teams to drive high-impact communication campaigns.

Marketing and Communications Strategist at Digital Marketing and Comms Consultant

January 1, 2013 - December 31, 2022

Planned and executed paid social media campaigns across Facebook, Instagram, LinkedIn, and YouTube for agency clients. Achieved 40% brand awareness lift, doubled qualified leads, and increased sales up to 30%. Optimised ad spend to improve ROAS and achieved up to 20% cost savings. Revamped client funnels eliminating drop-off points and increasing customer databases by 35%. Provided data-driven insights and reporting to improve campaign outcomes.