Led end-to-end migration of legacy WordPress applications into a unified Odoo ERP environment, reorganizing existing codebases to improve maintainability and performance.

Ecommerce Manager at Grounded Concepts

August 1, 2020 - September 1, 2024

Analyzed engagement data and patterns in customer interactions to inform top- and mid-funnel strategies. Collaborated with international data specialists to integrate multi-region product queries into a unified PIM interface. Administered client wholesale accounts and facilitated monthly invoicing through online payment portals. Configured GA4 and Clarity to capture essential metrics and generated weekly/monthly reports. Established subscription-based plans for wholesale accounts to automate delivery dates and improve financial flexibility and customer satisfaction.

Ecommerce Manager at DogConnectors

April 1, 2022 - May 1, 2024

Led UI/UX and marketing initiatives using Agile methods to develop functional web fronts for 30+ Shopify environments. Oversaw code optimization and monitoring across multiple repositories, ensuring stable deployments and high application performance. Implemented operational insights and developed analytic reports for clients to demonstrate product and advertising budget strategies. Implemented product roadmaps with a team of developers to align client vision with business needs.