I am a highly motivated and passionate Content Marketer, Creator and Strategist who enjoys leading and creating digital content and social media strategies. I am a fast learner and pride myself on my honesty and ability to build relationships across all levels of an organisation.…

Krystal Spicer

I am a highly motivated and passionate Content Marketer, Creator and Strategist who enjoys leading and creating digital content and social media strategies. I am a fast learner and pride myself on my honesty and ability to build relationships across all levels of an organisation.…

Available to hire

I am a highly motivated and passionate Content Marketer, Creator and Strategist who enjoys leading and creating digital content and social media strategies.

I am a fast learner and pride myself on my honesty and ability to build relationships across all levels of an organisation.

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Skills

Experience Level

Work Experience

Content & Social Strategist (Contract / Freelance) at Self-Employed
October 1, 2022 - Present
Content & Social Strategies, Social Media Auditing and Industry Analysis, Copy Writing, Content Creation and Digital Marketing. Clients included Marisco Vineyards, The Ned & Lee Field Station, Austworld Plumbing Australia, Socialites (Tile Space, Anytime Fitness, Mitre10 Trade, Mercury Energy, Reckitt Benckiser), Cadenshae Activewear, Moana Park Estate Winery, Take A Breath, Developers Institute, Global Hemp Movement Australia, BlueKey Media Australia.
Head of Content at The Warehouse Group
October 1, 2016 - September 1, 2021
Planning, developing and implementing the organic social strategy for The Warehouse and The Warehouse Group Brands; creating and overseeing the social content marketing strategy; editorial content to drive inspiration and consideration; campaign-specific content to drive ROI, brand awareness and engagement; cross-team collaboration with Online Trading, Photography, Data & Insights and PR; managing content agencies; market trend analysis and reporting; content calendar and budget management; driving user-generated content and authentic consumer engagement.
Digital Content Manager at The Localist
August 1, 2015 - October 1, 2016
Drive strategy and direction across the Localist website and social media channels; manage daily traffic on New Zealand's largest digital recommendation platform; develop digital strategy for new and existing audiences and monetisation of digital content.
Editor at Review Publishing - Supermarket News (contract)
November 1, 2014 - August 1, 2015
Managing, editing, producing and sourcing all digital and print content; strategic direction for print, eDM, social media and digital content; pitched story ideas for trending topics and created news series; managed social media accounts, eDM delivery and company website.
Editor & Creative Director at Fairfax Media
February 1, 2013 - October 1, 2014
Provide strategic direction and management for two publications; responsible for editing, producing and sourcing all editorial content for two lifestyle online and print publications; collaborative monetisation of content with Advertising team.
Account Manager & Acting Marketing Manager at Bettle & Associates (contract)
September 1, 2011 - February 1, 2013
Drive strategy and marketing direction for key clients; maternity cover for Te Awa & The Base shopping precincts; research, develop and implement strategic campaigns across social, digital, print and above-the-line media; event planning and activation; ownership of rebrand and launch of John’s Pies.
Internal Communications Manager at Broadgate Estates (OE London contract)
October 1, 2010 - August 1, 2011
Responsible for the effective delivery of externally and internally focused corporate communications to staff and key stakeholders.
Fashion Editor / Photo Editor / Editorial Assistant at APN News & Media
October 1, 2006 - January 1, 2010
Responsible for supervising the editorial content process for multiple lifestyle publications, including fashion and photography styling.

Education

Bachelor Degree at University of Auckland
January 1, 2001 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education

Skills

Experience Level