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I am a senior marketing professional specialising in growth marketing, audience development, and event strategy, with a track record of leading cross-brand campaigns and delivering measurable results. Relocated to Vancouver from London, I thrive in fast-paced environments, building high-performing teams and launching innovative experiences that connect audiences with brands like The Economist and Financial Times.…I am a senior marketing professional specialising in growth marketing, audience development, and event strategy, with a track record of leading cross-brand campaigns and delivering measurable results. Relocated to Vancouver from London, I thrive in fast-paced environments, building high-performing teams and launching innovative experiences that connect audiences with brands like The Economist and Financial Times.

Victoria Williams

Project Manager, Marketing Strategist, Growth Marketer, +2

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I am a senior marketing professional specialising in growth marketing, audience development, and event strategy, with a track record of leading cross-brand campaigns and delivering measurable results. Relocated to Vancouver from London, I thrive in fast-paced environments, building high-performing teams and launching innovative experiences that connect audiences with brands like The Economist and Financial Times.…I am a senior marketing professional specialising in growth marketing, audience development, and event strategy, with a track record of leading cross-brand campaigns and delivering measurable results. Relocated to Vancouver from London, I thrive in fast-paced environments, building high-performing teams and launching innovative experiences that connect audiences with brands like The Economist and Financial Times.

Available to hire

I am a senior marketing professional specialising in growth marketing, audience development, and event strategy, with a track record of leading cross-brand campaigns and delivering measurable results.

Relocated to Vancouver from London, I thrive in fast-paced environments, building high-performing teams and launching innovative experiences that connect audiences with brands like The Economist and Financial Times.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Marketing Manager at Ultima Media

June 1, 2023 - Present

Led marketing strategy across multiple brands and event campaigns; drove audience growth and revenue; launched re-branded subscription products and print/digital publications; organized high-profile events and exclusive networking experiences.

Marketing Manager at The Economist Events

March 1, 2020 - October 1, 2022

Led client-tailored marketing campaigns for online events; collaborated with cross-sector clients to identify audiences, create branding, and schedule promotions; delivered ROI-focused campaigns and subscriber growth.

Marketing Manager (Freelance) at The Economist Events

October 1, 2022 - June 1, 2023

Delivered freelance marketing management including multi-part event series; expanded client base across Central and South America; maintained client relationships and produced promotional calendars.

Marketing Executive at Financial Times

September 1, 2016 - September 1, 2019

Delivered over 10 international event campaigns annually; owned marketing strategy across industries and B2C portfolios; drove year-on-year profit growth and launched new events to better position FT as a key event brand.