RMIT Employer Brand Content
Scott Deakin
Published
The RMIT EVP wasn’t created to deliver a slogan — it was built to define the Core Deal: the real promise RMIT makes to its people and the experience they can expect in return. From concept to final cut, the focus was on truth, not spin. It reflects the reality of working at RMIT — a place where people challenge the status quo, create real-world impact, and are trusted to work with autonomy, not micro-management.
The EVP was designed to work seamlessly with the master brand, Ready for What’s Next? While the master brand speaks to shaping the future for students and industry, the EVP shows how RMIT empowers its people to drive that future from within.
We stripped away jargon and addressed what candidates genuinely want to know: What can I do here? How will I grow? What does this environment make possible? The result is a clear, honest and human expression of what it means to build a career at RMIT.