Senior Graphic Designer at Lépine Apartments

Revitalized the corporate brand identity by developing a modern visual strategy and comprehensive guidelines ensuring brand consistency across departments and property marketing. Partnered with the Director of Marketing to provide design and strategic support for brand initiatives and multi-channel campaigns, contributing to marketing strategy and ensuring alignment with departmental goals. Collaborated with Community Relations, Leasing, and Property Management teams to produce high-impact marketing collateral for events and sponsorships, including Lépine’s presenting sponsorship of the Commissionaires Ottawa Open on the PGA TOUR Americas. Oversaw ongoing website design enhancements with the Web Developer to refine UI/UX, strengthen visual storytelling, and elevate the digital experience. Supported the Social Media Coordinator in delivering on-brand visual assets aligned with campaign objectives.

Senior Graphic Designer at Fineline Perspectives

Led a design team mentoring junior designers; provided creative direction on design best practices, execution, and quality standards. Managed diverse design projects from concept to execution, overseeing timelines, budgets, and deliverables while maintaining high quality and creativity. Developed logos, brand identities, guidelines, marketing collateral, print and digital advertisements, website designs, mobile apps, and social media visuals, ensuring consistency and strong brand identity for clients. Collaborated with the Creative Director, Copywriters, and Developers to translate strategic direction into compelling visual solutions and enhance overall user experience.