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Hi, I’m Nataliia Butko, a Product Designer based in Toronto with 5+ years of experience shaping user experiences across SaaS, Web3, Loyalty, E-commerce, Healthcare, and Social Media. I combine user empathy with data-driven design to deliver scalable solutions and collaborate across startups and enterprises throughout the full product design lifecycle. I thrive on turning insights into intuitive interfaces, building design systems from the ground up, and partnering with product, engineering, and marketing teams to drive measurable impact.…Hi, I’m Nataliia Butko, a Product Designer based in Toronto with 5+ years of experience shaping user experiences across SaaS, Web3, Loyalty, E-commerce, Healthcare, and Social Media. I combine user empathy with data-driven design to deliver scalable solutions and collaborate across startups and enterprises throughout the full product design lifecycle. I thrive on turning insights into intuitive interfaces, building design systems from the ground up, and partnering with product, engineering, and marketing teams to drive measurable impact.

Nataliia Butko

Product Designer, UI Designer, UX Designer, +2

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Hi, I’m Nataliia Butko, a Product Designer based in Toronto with 5+ years of experience shaping user experiences across SaaS, Web3, Loyalty, E-commerce, Healthcare, and Social Media. I combine user empathy with data-driven design to deliver scalable solutions and collaborate across startups and enterprises throughout the full product design lifecycle. I thrive on turning insights into intuitive interfaces, building design systems from the ground up, and partnering with product, engineering, and marketing teams to drive measurable impact.…Hi, I’m Nataliia Butko, a Product Designer based in Toronto with 5+ years of experience shaping user experiences across SaaS, Web3, Loyalty, E-commerce, Healthcare, and Social Media. I combine user empathy with data-driven design to deliver scalable solutions and collaborate across startups and enterprises throughout the full product design lifecycle. I thrive on turning insights into intuitive interfaces, building design systems from the ground up, and partnering with product, engineering, and marketing teams to drive measurable impact.

Available to hire

Hi, I’m Nataliia Butko, a Product Designer based in Toronto with 5+ years of experience shaping user experiences across SaaS, Web3, Loyalty, E-commerce, Healthcare, and Social Media. I combine user empathy with data-driven design to deliver scalable solutions and collaborate across startups and enterprises throughout the full product design lifecycle.

I thrive on turning insights into intuitive interfaces, building design systems from the ground up, and partnering with product, engineering, and marketing teams to drive measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Senior Product Designer at Enable3

November 1, 2023 - Present

Led the end-to-end design of a B2B loyalty SaaS platform, driving a 36% improvement in NPS, onboarding time reduced by 75%, and a 65% reduction in support tickets through a redesigned dashboard informed by data-driven design. Improved B2C loyalty program performance with a 28.8% increase in repeat purchases, a 7.9% rise in average order value, and 56.2% growth in paid users, achieving a 5.4% conversion rate and 628 new referrals. Built and scaled a design system from scratch (design tokens and Figma libraries) to improve efficiency, product consistency, and cross-functional alignment. Designed the enable3.io marketing site in Framer with custom animations, CMS integration, and SEO optimization, contributing to increased lead generation. Collaborated with stakeholders across product, engineering, marketing, and design to ensure alignment throughout the lifecycle.

Product Designer at Sadeem Digital

August 1, 2022 - September 1, 2023

Designed and launched Millli, an e-commerce and social app enabling streamlined engagement among customers, creators, and vendors. Redesigned the live-streaming feature with shoppable product cards that increased purchases during streams by 78%. Created user personas and journey maps based on research findings. Led the UX design and implementation of a B2B vendor platform, onboarding 32 vendors.

Junior UI / UX Designer at Galaxy Vets

August 1, 2021 - August 1, 2022

Analyzed user feedback and behavioral data to identify pain points in the UPMO Healthcare iOS app, iteratively improving the design and achieving a 40% increase in positive user feedback. Partnered with marketing to redesign the corporate website, boosting the conversion rate by 35%. Supported senior designers in wireframing, prototyping, and usability testing.