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Hi, I’m Cynthia Cali Morillo-Cali. I’m a data-driven SEO strategist with over 10 years of experience optimizing websites, driving organic growth, and leading end-to-end SEO campaigns across multiple industries. I specialize in technical SEO, keyword strategy, content optimization, and analytics to improve visibility, engagement, and ROI. I thrive when collaborating with cross-functional teams to enhance website performance and user experience through measurable, data-backed strategies.…Hi, I’m Cynthia Cali Morillo-Cali. I’m a data-driven SEO strategist with over 10 years of experience optimizing websites, driving organic growth, and leading end-to-end SEO campaigns across multiple industries. I specialize in technical SEO, keyword strategy, content optimization, and analytics to improve visibility, engagement, and ROI. I thrive when collaborating with cross-functional teams to enhance website performance and user experience through measurable, data-backed strategies.

Cynthia Cali Morillo-Cali

SEO Expert, Digital Marketer, Web Developer, +2

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Hi, I’m Cynthia Cali Morillo-Cali. I’m a data-driven SEO strategist with over 10 years of experience optimizing websites, driving organic growth, and leading end-to-end SEO campaigns across multiple industries. I specialize in technical SEO, keyword strategy, content optimization, and analytics to improve visibility, engagement, and ROI. I thrive when collaborating with cross-functional teams to enhance website performance and user experience through measurable, data-backed strategies.…Hi, I’m Cynthia Cali Morillo-Cali. I’m a data-driven SEO strategist with over 10 years of experience optimizing websites, driving organic growth, and leading end-to-end SEO campaigns across multiple industries. I specialize in technical SEO, keyword strategy, content optimization, and analytics to improve visibility, engagement, and ROI. I thrive when collaborating with cross-functional teams to enhance website performance and user experience through measurable, data-backed strategies.

Available to hire

Hi, I’m Cynthia Cali Morillo-Cali. I’m a data-driven SEO strategist with over 10 years of experience optimizing websites, driving organic growth, and leading end-to-end SEO campaigns across multiple industries.

I specialize in technical SEO, keyword strategy, content optimization, and analytics to improve visibility, engagement, and ROI. I thrive when collaborating with cross-functional teams to enhance website performance and user experience through measurable, data-backed strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

SEO Manager at Party City

April 1, 2022 - January 1, 2025

Led SEO strategy and implementation to enhance organic visibility, keyword rankings, and traffic growth. Conducted in-depth keyword research, technical audits, and on-page optimization to align with user intent. Collaborated with development teams to implement SEO best practices in website architecture and code. Created and executed link-building campaigns to improve domain authority and organic performance. Analyzed performance data and market trends to identify new opportunities for organic growth. Improved site health, page load speed, and overall SEO compliance to boost ranking performance.

SEO Strategist (Freelance) at Self-Employed

September 1, 2019 - February 1, 2022

Developed and executed tailored SEO strategies for clients across eCommerce, service, and tech industries. Performed technical SEO audits and implemented corrective measures to increase crawlability and performance. Conducted keyword mapping, competitor analysis, and content optimization to strengthen online presence. Created content and blog strategies to target high-value keywords and increase engagement. Designed and executed email marketing campaigns through MailChimp to improve audience retention.

Director of SEO at Hozio

August 1, 2018 - April 1, 2019

Directed all aspects of SEO operations, managing audits, strategies, and performance tracking for multiple clients. Trained and supervised SEO specialists and content writers to ensure high-quality, keyword-optimized content. Collaborated with clients to interpret analytics, present performance reports, and refine SEO strategies. Conducted competitive analysis to identify market gaps and improve client positioning. Streamlined SEO workflows, improving client onboarding, reporting, and delivery efficiency.

Director of SEO at On Top Visibility

February 1, 2016 - July 1, 2018

Spearheaded SEO and SEM initiatives to drive organic growth and visibility across local and national markets. Managed SEO campaigns including technical audits, link-building strategies, and keyword expansion. Oversaw website builds and migrations to ensure SEO alignment and minimal ranking loss. Developed client-facing reports and presented measurable results to improve retention and satisfaction.

Freelance Web Development / Office Management at MC Creations

February 1, 2002 - July 1, 2014

Built and optimized websites on WordPress, Joomla, and Shopify using ethical SEO practices. Conducted keyword research, meta tag optimization, and content restructuring to boost search visibility. Managed project coordination, client communications, and contract negotiations. Performed software QA testing and debugging for site functionality and UX improvement.