I'm Constanza Rivera, a bilingual marketing professional with 6+ years of experience building brand equity across Latin America. I specialize in data-driven digital strategy, creator partnerships, and cross-functional campaign execution, delivering measurable business results for music and entertainment brands.\n\nBased in Mexico City, I coordinate with agencies, distributors, and regional stakeholders to align content with broader campaigns and business objectives. I thrive in collaborative environments where culture, community-building, and storytelling intersect with growth and innovation.…

Constanza Rivera

I'm Constanza Rivera, a bilingual marketing professional with 6+ years of experience building brand equity across Latin America. I specialize in data-driven digital strategy, creator partnerships, and cross-functional campaign execution, delivering measurable business results for music and entertainment brands.\n\nBased in Mexico City, I coordinate with agencies, distributors, and regional stakeholders to align content with broader campaigns and business objectives. I thrive in collaborative environments where culture, community-building, and storytelling intersect with growth and innovation.…

Available to hire

I’m Constanza Rivera, a bilingual marketing professional with 6+ years of experience building brand equity across Latin America. I specialize in data-driven digital strategy, creator partnerships, and cross-functional campaign execution, delivering measurable business results for music and entertainment brands.\n\nBased in Mexico City, I coordinate with agencies, distributors, and regional stakeholders to align content with broader campaigns and business objectives. I thrive in collaborative environments where culture, community-building, and storytelling intersect with growth and innovation.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Lead Regional Content Strategist at Sesh
October 1, 2024 - Present
Led regional content strategies that build superf an communities and drive first-party data acquisition across digital platforms; directly supporting awareness, consideration, and loyalty goals. Designed and executed platform-native content frameworks including interactive campaigns and narrative activations, mirroring a full-funnel marketing approach. Collaborated cross-functionally with management, commercial, and product teams to align content with broader campaigns and business objectives.
Digital Marketing Manager at Interscope Capitol Labels Group
October 1, 2021 - September 30, 2024
Designed and executed omnichannel content strategies for priority artists across TikTok, Instagram, YouTube Shorts, and Reels—managing full campaign architecture from content pillars to platform-specific formats. Built and owned integrated content calendars coordinating A&R, creative, PR, and management teams. Led influencer, gifting, and creator campaigns, identifying cultural moments and engineering organic reach. Monitored and reported KPIs (reach, engagement, watch time, streaming lift) translating data into strategic recommendations, linking marketing activity to business outcomes. Managed CRM workflows and community-facing content.
Digital Accounts Coordinator at Sony Music Entertainment
January 1, 2020 - October 1, 2021
Planned and executed digital content campaigns across YouTube and Amazon Music for priority Latin and international artists, driving consumption and platform positioning. Partnered with platform teams to pitch upcoming projects, securing editorial placements and algorithmic support—analogous to coordinating with regional e-commerce and retail partners on brand visibility. Tracked content performance across markets and reported actionable insights to inform ongoing campaign strategy.

Education

BA Music Business, First Class Honours at Berklee College of Music
January 1, 2018 - January 1, 2019
BA Music Business at University of South Wales
January 1, 2015 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services