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I am an Art Director and Senior Graphic Designer with 10+ years leading event and experiential creative for B2C brands, global sports, and live environments. I guide concept development from early ideation through polished, client-facing presentations, then partner with production teams and vendors to deliver pop-ups, sponsorship activations, venue branding, signage, OOH, POS, and supporting digital/email touchpoints. I’m known for brand governance and localization-ready layout (LTR/RTL) from translations, plus production-accurate delivery under tight timelines. I thrive on turning complex briefs into cohesive brand systems and hands-on experiences.…I am an Art Director and Senior Graphic Designer with 10+ years leading event and experiential creative for B2C brands, global sports, and live environments. I guide concept development from early ideation through polished, client-facing presentations, then partner with production teams and vendors to deliver pop-ups, sponsorship activations, venue branding, signage, OOH, POS, and supporting digital/email touchpoints. I’m known for brand governance and localization-ready layout (LTR/RTL) from translations, plus production-accurate delivery under tight timelines. I thrive on turning complex briefs into cohesive brand systems and hands-on experiences.

Ewa Borowczak Vaughan

Art Director, Graphic Designer, Designer, +2

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I am an Art Director and Senior Graphic Designer with 10+ years leading event and experiential creative for B2C brands, global sports, and live environments. I guide concept development from early ideation through polished, client-facing presentations, then partner with production teams and vendors to deliver pop-ups, sponsorship activations, venue branding, signage, OOH, POS, and supporting digital/email touchpoints. I’m known for brand governance and localization-ready layout (LTR/RTL) from translations, plus production-accurate delivery under tight timelines. I thrive on turning complex briefs into cohesive brand systems and hands-on experiences.…I am an Art Director and Senior Graphic Designer with 10+ years leading event and experiential creative for B2C brands, global sports, and live environments. I guide concept development from early ideation through polished, client-facing presentations, then partner with production teams and vendors to deliver pop-ups, sponsorship activations, venue branding, signage, OOH, POS, and supporting digital/email touchpoints. I’m known for brand governance and localization-ready layout (LTR/RTL) from translations, plus production-accurate delivery under tight timelines. I thrive on turning complex briefs into cohesive brand systems and hands-on experiences.

Available to hire

I am an Art Director and Senior Graphic Designer with 10+ years leading event and experiential creative for B2C brands, global sports, and live environments. I guide concept development from early ideation through polished, client-facing presentations, then partner with production teams and vendors to deliver pop-ups, sponsorship activations, venue branding, signage, OOH, POS, and supporting digital/email touchpoints.

I’m known for brand governance and localization-ready layout (LTR/RTL) from translations, plus production-accurate delivery under tight timelines. I thrive on turning complex briefs into cohesive brand systems and hands-on experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Designer / Art Director at Self-Employed

January 1, 2021 - Present

Freelance branding and visual identity projects for private clients and academic partners, delivering branding across digital and print, creating visual diagrams and infographics, guiding messaging and visual systems, mentoring clients and providing design instruction as a part-time educator, and producing integrated campaign assets that increased social engagement and encouraged repeat bookings.

Creative Director / Studio Director (Art Direction, Events/XM | Team Lead) at Gulfcrafts Co WLL / Boom Art Studio

January 1, 2019 - January 1, 2021

Art directed event and brand-environment systems across print, digital, and on-site touchpoints; developed key visuals and modular templates; led concept routes and pitch materials with vendors; managed brand/visual identity work for public and private sector clients; provided marketing consultancy; trained design staff; managed budgets, timelines, and client relationships; delivered hands-on design across media; contributed to a 3x increase in proposal success through enhanced storytelling and visual strategy.

Creative Services Director, Middle East (Hands-on Art Direction, Events/XM | Team Lead) at CSM Live

January 1, 2015 - January 1, 2018

Established Dubai-based studio presence supporting Middle East event work; recruited and managed a multidisciplinary design team; led creative direction for international sports and cultural events, including large-scale brand environments and activations; shaped visual narratives for proposals and pitches; collaborated with production, logistics, and executive teams to align storytelling with live experience strategies.

Creative Director (Art Direction, Events/XM | Team Lead) at The Look Company / Groop Eight Communications

January 1, 2008 - January 1, 2015

Founded and led an in-house creative studio supporting branding and experiential work; established internal processes, including staffing and workflow systems; managed regional and international accounts with hands-on design for branding and environmental graphics; oversaw production quality and installation; contributed to major bids and contracts across the Middle East and Canada.