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I'm Sofia Fatiuk, a Public Relations and Social Media professional with experience across consumer tech, fashion, and events. I build media relationships, manage influencer campaigns, and create engaging social content that grows brand visibility and engagement. Based in Sydney, I partner with teams across Australia and Europe to drive meaningful results, from boosting boutique sales to growing social audiences. I love storytelling, design, and data-driven strategies that connect brands with their communities.…I'm Sofia Fatiuk, a Public Relations and Social Media professional with experience across consumer tech, fashion, and events. I build media relationships, manage influencer campaigns, and create engaging social content that grows brand visibility and engagement. Based in Sydney, I partner with teams across Australia and Europe to drive meaningful results, from boosting boutique sales to growing social audiences. I love storytelling, design, and data-driven strategies that connect brands with their communities.

Sofia Fatiuk

Content Creator, Graphic Designer, Brand Designer, +3

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I'm Sofia Fatiuk, a Public Relations and Social Media professional with experience across consumer tech, fashion, and events. I build media relationships, manage influencer campaigns, and create engaging social content that grows brand visibility and engagement. Based in Sydney, I partner with teams across Australia and Europe to drive meaningful results, from boosting boutique sales to growing social audiences. I love storytelling, design, and data-driven strategies that connect brands with their communities.…I'm Sofia Fatiuk, a Public Relations and Social Media professional with experience across consumer tech, fashion, and events. I build media relationships, manage influencer campaigns, and create engaging social content that grows brand visibility and engagement. Based in Sydney, I partner with teams across Australia and Europe to drive meaningful results, from boosting boutique sales to growing social audiences. I love storytelling, design, and data-driven strategies that connect brands with their communities.

Available to hire

I’m Sofia Fatiuk, a Public Relations and Social Media professional with experience across consumer tech, fashion, and events. I build media relationships, manage influencer campaigns, and create engaging social content that grows brand visibility and engagement.

Based in Sydney, I partner with teams across Australia and Europe to drive meaningful results, from boosting boutique sales to growing social audiences. I love storytelling, design, and data-driven strategies that connect brands with their communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Serbian

Advanced

Work Experience

Public Relations Account Coordinator & Social Media Manager at Closer Communications

September 1, 2025 - Present

Core member of the PR team for ECOVACS, managing media and influencer campaigns to boost brand visibility and engagement. Maintains relationships with lifestyle and technology journalists, engages KOLs with tight deadlines and clear campaign guidelines, manages ECOVACS social media channels with monthly content calendars and insights reporting, drafts and pitches media releases, coordinates interstate events, and contributes to graphic design and short-form video creation.

Social Media Manager & Content Creator at Nina’s Boutiques

June 1, 2025 - August 31, 2025

Managed social channels for House of Nina’s, spanning content creation, strategy, event planning, media relations, influencer relations and scouting; grew TikTok presence from 0 to 2,000 followers in one month, attracting customers from neighboring countries.

Social Media Manager & Content Creator at Mary Kate on Newtown

September 1, 2025 - Present

Freelance content creator enhancing store aesthetics and social presence; aligned trends and insights to target markets, increasing viewership from 9,000 to 13,000 views with consistent scheduling.

Account Coordinator at Two Birds Talking

October 1, 2024 - December 31, 2024

Supported PR campaigns during peak periods; designed influencer briefs, researched and outreached to influencers and media contacts, analyzed campaign results, drafted emails and social copy, and facilitated influencer and media communications to meet targets.

Public Relations Account Manager at Hill & Knowlton/Burson

December 1, 2023 - May 31, 2024

Coordinated PR materials and activities across three accounts; generated innovative pitching angles; managed proactive and reactive pitching, drafted media releases, maintained client communications, updated media lists, and coordinated influencer campaigns and events.

Public Relations Assistant at Niche Marketing Group

May 1, 2023 - December 31, 2023

Central PR contact handling media releases, pitching, media opportunities, influencer campaigns, clipping coverage, monthly campaign reporting, and industry contact research.

Intern at Original Spin Public Relations

June 1, 2021 - September 30, 2021

Developed media pitching, monitoring and reporting skills; researched journalist contacts to boost publicity for SFF 2021; assisted with celebrity/director interview requests and media liaison; maintained databases and generated publicity materials.

Media & Communications Intern at Centre National de la Musique - What The France

April 1, 2022 - November 30, 2022

Coordinated and designed promotions; wrote articles on the French music scene; created and distributed social media content; conducted industry contact research; crafted copy for communications and newsletters; worked on SEO and time-sensitive content.

Marketing Director at French Society UNSW

January 1, 2022 - January 31, 2023

Led marketing campaigns and promotional material for society events using Canva and Excel; promoted content on social platforms and collaborated with external partners.

Cashier at Harvey Norman

January 1, 2022 - May 31, 2023

Customer service, cash handling, and store operations in a fast-paced retail environment.

Account Coordinator at Hill & Knowlton/Burson

December 1, 2023 - May 31, 2024

Coordinated PR materials and activities across three core accounts; built media relationships; generated creative ideas for pitches; managed weekly admin, event management, influencer campaigns, stock shipments and showroom logistics; maintained client communication.