Lead regional sales and trade marketing initiatives for Laneige, including promotional strategies for retailers and boutiques, designing in-store experiences, managing in-store events, and coordinating cross-functional activities with retailers to boost visibility and client engagement.

Sales & Trade Marketing Executive at Amore Pacific Singapore (Laneige)

July 1, 2023 - August 31, 2024

Developed promotional strategies for retailers and boutiques, designed personalised in-store experiences, managed in-store events, and streamlined account operations through collaboration with internal teams and retailers. Delivered cost-efficient campaigns while upholding brand standards.

Marketing Executive at Pro of Living Group

April 1, 2022 - May 31, 2023

Managed 3 brands: Bo Concept Singapore and Malaysia, Suit Supply and Pro of Living. Led development of social content, marketing campaigns and in-store events to drive traffic and conversions. Responsible for customer relations and reporting on web traffic and marketing campaign results. Developed EDMs on Mailchimp, Salesforce Marketing Cloud and updating of webpage through Shopify. Established strategic partnerships and initiatives to retain customers.

Event Coordinator (Internship) at Pro of Living Group

April 1, 2019 - August 31, 2019

Delivered smooth execution of events by coordinating with external parties for site selection and management of budget. Coordinated and executed all elements of stakeholder events including logistics planning.