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I'm Simran Kathuria, a creative social media professional with 6+ years of experience in journalism and content creation. I help brands grow through engaging narratives across platforms, staying on top of trends and audience behaviour. I'm a self-taught storyteller and independent digital creator who conceptualise, executes, and scales content that resonates with target audiences. I excel at copywriting and developing compelling social narratives, along with data-informed, trend-aware campaigns that balance creativity with strategy. I collaborate with internal teams, external partners, and advocacy stakeholders to amplify campaigns and messages across diverse audiences.…I'm Simran Kathuria, a creative social media professional with 6+ years of experience in journalism and content creation. I help brands grow through engaging narratives across platforms, staying on top of trends and audience behaviour. I'm a self-taught storyteller and independent digital creator who conceptualise, executes, and scales content that resonates with target audiences. I excel at copywriting and developing compelling social narratives, along with data-informed, trend-aware campaigns that balance creativity with strategy. I collaborate with internal teams, external partners, and advocacy stakeholders to amplify campaigns and messages across diverse audiences.

Simran Kathuria

Social Media Manager, Content Creator, Copywriter, +2

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I'm Simran Kathuria, a creative social media professional with 6+ years of experience in journalism and content creation. I help brands grow through engaging narratives across platforms, staying on top of trends and audience behaviour. I'm a self-taught storyteller and independent digital creator who conceptualise, executes, and scales content that resonates with target audiences. I excel at copywriting and developing compelling social narratives, along with data-informed, trend-aware campaigns that balance creativity with strategy. I collaborate with internal teams, external partners, and advocacy stakeholders to amplify campaigns and messages across diverse audiences.…I'm Simran Kathuria, a creative social media professional with 6+ years of experience in journalism and content creation. I help brands grow through engaging narratives across platforms, staying on top of trends and audience behaviour. I'm a self-taught storyteller and independent digital creator who conceptualise, executes, and scales content that resonates with target audiences. I excel at copywriting and developing compelling social narratives, along with data-informed, trend-aware campaigns that balance creativity with strategy. I collaborate with internal teams, external partners, and advocacy stakeholders to amplify campaigns and messages across diverse audiences.

Available to hire

I’m Simran Kathuria, a creative social media professional with 6+ years of experience in journalism and content creation. I help brands grow through engaging narratives across platforms, staying on top of trends and audience behaviour. I’m a self-taught storyteller and independent digital creator who conceptualise, executes, and scales content that resonates with target audiences.

I excel at copywriting and developing compelling social narratives, along with data-informed, trend-aware campaigns that balance creativity with strategy. I collaborate with internal teams, external partners, and advocacy stakeholders to amplify campaigns and messages across diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Panjabi, Punjabi

Advanced

Urdu

Advanced

Work Experience

Communications Officer at The Irish Family Planning Association (IFPA)

January 1, 2025 - July 1, 2025

Developed and executed social media and digital content strategies aligned with organisational goals. Managed content planning and publishing across key platforms, increasing social media following by 40% within 5 months. Translated complex public health and policy issues (e.g., contraception access, FGM, migrant health) into engaging content. Collaborated with internal teams, external partners, and advocacy stakeholders to amplify campaigns and key messages. Supported campaign reporting by tracking engagement metrics and optimising content based on performance insights.

Independent Digital Content Creator at Self-employed / The9to5Face (Instagram)

September 1, 2025 - Present

Designing & executing end-to-end social media content strategies, content calendars & platform-specific storytelling. Produced 90+ short-form video and visual content assets aligned with evolving digital trends and audience behaviour. Developed consistent brand messaging and tone of voice to strengthen audience engagement and retention. Analysed platform insights to refine content strategy and improve reach and engagement metrics. Collaborating with creative professionals to deliver high-quality, brand-aligned digital outputs.

Digital News Reporter at Irish Times

June 1, 2024 - August 1, 2024

Produced digital-first content, including longform features and multimedia stories, generating 27K+ views. Translated data and public interest topics into engaging visual and written content formats. Worked collaboratively within editorial teams to meet tight deadlines and align with publication standards.

Digital News Reporter (Freelance) at Freelance, (various publications)

October 1, 2023 - March 1, 2024

Delivered timely, insight-driven content on current affairs and social issues, achieving 4.5K+ engagement on X. Drafted opinion pieces on local Irish issues, reaching 2k+ views on X, adapting tone and messaging.

News and Lifestyle Reporter (Freelance) at Various publications, New Delhi, India

July 1, 2018 - May 1, 2022

Created high-performing digital content contributing to a 60% increase in audience engagement. Designed a data visualization story on increasing social media trends in India, accounting for 2k+ page views. Teamed up with multicultural journalists for on-the-ground shoots and video storytelling on emerging Indian artists.